MRS Silver Medal 2017
05 September 2017

The finalists for the best paper from volume 58 of the IJMR have been announced

In Using Greimas' semiotics in ethnic consumer research, Virginie Silhouette-Dercourt and Christel de Lassus investigate the relevance of semiotics, in terms of a research methodology, for grasping the deeper symbolic dimensions of ethnic consumers' discourse.

The economic worth of product placement in prime-time television shows, co-authored by Genevieve Begy and Vishal Talwar, applies a consistent measure of placement effectiveness to TV through use of event analyses to suggest that duration and show length are positively associated with stock price movement.

In Reem Ramadan’s Young Syrian consumer styles: implications for international marketers, the cross-cultural applicability of the Consumer Style Inventory to an Arab population is explored, resulting in some practical outputs for marketing and research practitioners.

The final paper, Negative online consumer reviews: can the impact be mitigated? by L.G. Pee, proposes that managing the marketing variables of product information, price, promotion and product distribution can mitigate the impact of NOR, with practical relevance for e-commerce businesses.

Fellows and Certified Members can read these papers online today. Other Members can request copies by emailing us.

The winning paper will be announced at the MRS Awards Dinner on 4 December in London. Finalists for the other MRS Awards will be announced in October.

An archive of all past Medal-winning papers can be found here.