MRS and Centaur Media, the team behind London’s annual Festival of Marketing, have announced a partnership that will see the two organisations collaborate at this year’s festival – taking place 10-11 October at Tobacco Docks.

MRS will run an event, open to our 5,000 strong membership base, on the opening morning of the Festival of Marketing. MRS members will be able to purchase reduced-price tickets for the festival – gaining them exclusive access to an MRS @ FOM morning event  as well as the remaining two-day content extravaganza, including Sir Martin Sorrell’s headline session on day two. MRS will also deliver a session to the main festival audience on viewing consumer behaviour through a new lens and applying VR for the insight generation.

  • MRS has secured a ticket for our members of just £495 + VAT which represents a £600 discount off a pass to the Festival.
  • For MRS customers (non-members) we have negotiated a ticket price of just £795 + VAT which is £300 off a pass to the Festival.

Your ‘MRS @ FOM’ ticket will allow you access not only to our event in the morning but also to the main Festival from lunchtime onwards on the 10 October all the way through to its close on the afternoon of 11 October. 

MRS@FoM programme 

The MRS morning will include:

  • a panel session with Tesco, Google, Premier Foods and Kantar to discuss a bold new proposition called Intelligence Capital which aims to empower the research sector to demonstrate the value of insight across the organisation
  • new research including a case study on millennials and luxury goods from De Beers and   
  • a networking lunch followed by unfettered access to the Festival of Marketing

You can see the full programme for the MRS morning event here.

This means you will be there for:

  • MRS@FOM morning event
  • Festival headline speakers including Louis Theroux on the 10th of October and Carolyn McCall DBE and Sir Martin Sorrell on the 11 October 
  • Over 200 brand speakers including Virgin Holidays, Honda, Barclaycard, GSK, Tesco, E.ON, Royal Mail, Vodafone, Siemens,, Direct Line Group and many more
  • The Marketing Week at 40th Birthday Party on the evening of the 10 October 
  • The MRS session featuring IHG taking place at 13.55 on the afternoon of the 10th on viewing consumer behaviour through a new lens and applying VR for the insight generation 

In 2017 the Festival of Marketing attracted over 4,000 delegates, over half of which were from senior management positions and almost 70% of which were brand-side marketers. There are 73,000 professionals working in research and insight within a UK sector that is worth £4.8 billion, ensuring this will be a major focus at the festival this year.

Jane Frost CBE, CEO of MRS, comments: “This partnership between MRS and the Festival of Marketing marks the strengthening of a long-term relationship.  The value of research within the marketing process cannot be underestimated while insight is critical to creating intelligent organisations – underpinning crucial decision making and generating growth.

“The two sectors are highly interdependent, and the event will be a fantastic opportunity for members from both to leverage the other’s knowledge while networking and finding new ways to work together.”

Andria Vidler, CEO, Centaur Media PLC said; “This is the first time since the launch of the Festival of Marketing in 2013 that we have welcomed a co-located event." 

This partnership will allow senior industry leaders within the market research space the opportunity to experience not only the excellent content offered by the MRS, but also to gain access to the expert speakers, solution partners and renowned headliners that make up the Festival of Marketing.”

How to buy your discount tickets

To secure your ticket visit the Festival website, select a 'Festival Pass' and enter the following codes at checkout to apply the discount: 

  • MRS members code MRSMB18
  • MRS customer code MRSCS18

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