MRS members get a huge £600 discount off a pass to the Festival of Marketing and a specially curated morning of content including Tesco and Google.

In partnership with Centaur Media, MRS is running an exclusive MRS event on the morning of the first day of the Festival of Marketing, 10 October.

MRS has secured a ticket for our members of just £495 + VAT which represents a £600 discount off a pass to the Festival. For MRS customers (non-members) we have negotiated a ticket price of just £795 + VAT which is £300 off a pass to the Festival.

Your ‘MRS @ FOM’ ticket will allow you access not only to our event in the morning but also to the main Festival from lunchtime onwards on 10 October all the way through to its close on the afternoon of 11 October. 

This means you will be there for:

  • MRS only content sessions with Google, Tesco, Premier Foods and De Beers followed by a networking lunch on 10 October
  • Festival headline speakers including Louis Theroux on 10 October and Carolyn McCall DBE and Sir Martin Sorrell on 11 October 
  • Over 200 brand speakers including Virgin Holidays, Honda, Barclaycard, GSK, Tesco, E.ON, Royal Mail, Vodafone, Siemens, Lastminute.com, Direct Line Group and many more
  • The Marketing Week at 40th Birthday Party on the evening of 10 October 
  • The MRS session featuring IHG taking place at 13.55 on the afternoon of the 10th on viewing consumer behaviour through a new lens and applying VR for the insight generation 

How to buy your discount tickets

To secure your ticket visit the Festival website, select a 'Festival Pass' and enter the following codes  at checkout to apply the discount: 

  • MRS members code MRSMB18
  • MRS customer code MRSCS18
Venue

Tobacco Dock
Tobacco Quay, Wapping Ln, St Katharine's & Wapping,London,E1W 2SF

10.15

Opening speech

Jane Frost, CEO, Market Research Society

10.20

The Intelligence Capital Debate

Panel session on creating a fundamental shift in how research is deployed and valued within organisations.

Chair: Tim Phillips, Business Journalist 

Harry Davies, Head of Marketing Measurement and Attribution, UK, Google
Julie Kollman, Chief Research Officer, Kantar 
Toby Horry, Customer Propositions Director, Tesco
Catherine Haigh, Insight Controller Sweet Treats, Premier Foods

11.00

Coffee and networking break

11.30

Analytics + Storytelling = Influence

A new equation for marketing impact.

Dr Sam Knowles, Founder & MD, Insight Agents 

12.20

Machine Learning and the Language of Love

With new perceptions of marriage and love among millennials, De Beers is leading research into young customers’ language for love in order to stay relevant and nurture millennials’ desire for diamonds.



  • Determining how broad millennial trends and emergent themes translate into demand for luxury items such as diamonds

  • Using AI to understand millennials’ thinking and language around love and weddings in their natural online environment

  • Harnessing research to identify new opportunities for De Beers and determine how to seize them

Diana Mitkov, Senior Insight Manager, Group Strategy, De Beers Group
Jonathan Williams, Founder, Discover.ai

13.00

MRS event ends

Networking lunch after which delegates can join the Festival of Marketing for the remaining two days.

The programme for the MRS event will be announced shortly.


Additional Information

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