01 January 1970

 
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The only number you need to know: fit-for-purpose sample quality measures in the internet age

11 February 2015

I’ll let you into a secret – maths was NOT my strong point at grammar school. I never really got the hang of algebra, and the maths teacher I had for several years did little to stimulate interest and understanding in his students. However, going to college changed all that.…

IJMR Landmark Paper - sensitivity panels in market research by Bill Schlackman, 1997

22 August 2019

Research Live reported the death of Bill Schlackman in late June, who had passed away on 31 May, aged 88, at his home in Florida. Bill played a very important role in the development of market research in both the USA, and the UK. You can read about his contribution…

What does 'open' mean in the open data revolution?

06 January 2015

In my last blog, I wrote about the risks to anonymity facing participants in confidential research projects if we don’t give sufficient thought to the risk posed from creative analysts accessing survey data. As you can read in my next Editorial (57/1, January), the MRS Census and Geodemographics Group (CGG) conference…

The value to science, market research and clients, of replication

22 October 2015

Papers based on attempts to replicate studies that have already been conducted and published are often unwelcome by journals. We published a Viewpoint arguing the dangers of such a policy way back in 2011, ‘Publishing replications in marketing’, Mark Uncles (IJMR Vol. 53 Issue 5). Uncles stated that: ‘Replication is…

Archive, or not to archive?

21 February 2013

Immediately after MRS CEO Jane Frost circulated a note to members announcing MRS new initiatives in January, including the launch of the new IJMR website, I received an email from an Editorial Advisory Board member asking if the opportunity had been taken to include a database facility to enable author’s…

The meaning of research?

17 March 2014

Last year in an earlier blog I referred to a comment by Joan Bakewell published in ‘The Guardian’ some years ago (2003):  "…surveys themselves need checking out. They are not value-neutral, laboratory-style findings.  "They are often done in the street – in bad weather – by people with clipboards, who would prefer…

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