Impact – the future comes knocking
03 April 2013

We have put a lot of thought into what our members, the industry and anyone using research want from a magazine. We were also fortunate to have evidence on which to base our decisions in the form of last summer’s member research.

Impact magazine is the result, which is going to print as I write and will hit your desks mid-April. It’s weighty, both in volume and richness of content. But it’s approachable too – like the best publications it is something that can be dipped into or read in-depth when the time is right.

 

Impact is an outward-looking magazine which is very much focused on the future needs of clients. The value of research is in its impact on a client’s business.

Look out, for example, for the special report on foresight ‘The Future Makers’ with interviews with industry experts, economists and venture capitalists, including Patrick Barwise, Roisin Donnelly, and Steve Morlidge. In the report, we ask the experts what’s more important – developing faster reflexes, or building more confidence in your assumptions about the future?

Here’s Patrick Barwise: “The premium here is on preparing for the future, not predicting it. That’s why insight has a big role, particularly in helping organisations become more open to the outside world and to market signals.”

Look out too for the insight and strategy case studies from McDonalds, Harper Collins, and Yeo Valley.

This magazine isn’t just for our members, it’s for the inquisitive among us, the searchers; those with a predisposition as well as a professional stake in understanding ‘why’.

So in two weeks time, when that package arrives on your desk with a thud, don’t just ignore it – because in doing so you are ignoring the future.

 

And please tell us what you think of Impact here on my blog or directly to me at jane.frost@mrs.org.uk