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Create Your Covering Letter

Is a covering letter necessary?


A covering letter gives you the opportunity to show how your skills and abilities fit the vacancy. It can be used to highlight particular parts of your CV that are your unique selling points or to draw attention to additional information that does not fit easily into a CV. It can also be useful tool for explaining any personal circumstances or anomalies in your application. 

In short, it is the biggest chance you have to sell yourself. 

What to include


Explain why you are writing, making sure it entices the employer to read on. If you're replying to an advert, state what you are applying for, say where and when you saw the advert and if there is a reference number, quote it. If applying speculatively, say what has prompted you to apply.

Experience and personal skills showcase
Briefly explain your current job and, if applicable, qualifications (professional/academic). Don't give too much away or they may not want to go on and read your CV. If you are replying to an advert, make sure the skills you specified are reflected in your CV.

Draw attention to the relevant aspects of your experience; say what you learned and how it would be useful for the job or to the employing organisation. Sell yourself on the basis of your personal qualities, making sure that these match the requirements of the job/role. Take the opportunity, if necessary, to explain any anomalies in your background, such as any time gaps. Perhaps explain how any hurdles you’ve encountered have helped you develop in a positive way.

The perfect team
Explain why you wish to work for this company and what you know about them. Demonstrate enthusiasm and evidence of research into such aspects as their successes, involvements, values or clients. Remember to research the firm fully by visiting its website or premises, using every bit of information you find to help improve your chances.

A positive sign-off
Lay down an action plan; say you would like the opportunity to meet them for an interview and that you will await their response, or that you'll call in a few days (you don’t have to leave the ball in their court but be careful that you don’t pester). Indicate your availability for interview.

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  • Senior Insight Planner – Client-side

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    ABA Research
    • Lutterworth, Leicestershire
    • • Competitive salary up to £28k + bonus potential £25-£28k

    ABA seeks a self-assured Senior Insight Planner to play a key role, client-side with a major retailer based in Head Offices at Lutterworth

    • Recruiter: ABA Research

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  • Careers Open Evening

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    Research Now
    • London - Blackfriars
    • Competitive + benefits

    Research Now are holding a Careers Open Evening on Wednesday 5th July & welcome you to meet our staff and find out more about our opportunities.

    • Recruiter: Research Now

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  • Field Manager - Qual & Quant

    Hasson Associates
    • London
    • £38000-40000 per annum

    A role has come up for an experienced Field Manager to manage all operational aspects of fieldwork, the teams and the research facilities.

    • Recruiter: Hasson Associates

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  • Research Director. £55K-£75K DOE

    SPARKLE Recruitment
    • London (Central), London (Greater)
    • £55K-£75K DOE

    Our client, a boutique agency of around 40 people, is looking to add to their senior team. The agency works across a number of sectors that include...

    • Recruiter: SPARKLE Recruitment

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  • Senior Research Executive - Brand and Comms

    Resources Group
    • London
    • £28000-32000 per annum

    This agency has carved out an impressive reputation for itself by helping their clients build strong and engaging brands.

    • Recruiter: Resources Group

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Event highlights

June 2017

MRS Summer School27.06.17 | MRS, London EC1V 0JR

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Introduction to B2B Market Research 28.06.17 | By webinar,

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Commissioning Qual for Client Insight Teams29.06.17 | By webinar,

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