MRS_agentsandLeaders_0824_landingp4
 

Imagine a room full of agency leaders, just like you, eager to have serious conversations, share ideas and hear inspiring stories of success about growth, leadership and development. That’s exactly what you’ll get at Agency Owners & Leaders 2024.

For the second year running we’re hosting this exclusive, senior level event to enable agency leaders to exchange ideas and foster productive discussions about how to tackle the most pressing business issues facing insight agencies, large and small.

Discover how to gain strategic advantage and how to pivot to grasp new opportunities. Improve your new sales pipeline and existing client development. Hear how other agencies are attracting top talent and retaining them with innovative workplace initiatives.

Tickets are limited to this senior event so book your place now to:

  • Evaluate different build, buy and pivot growth strategies and discover ways to maximise growth and margin as an agency leader
  • Foster a culture of innovation and growth in your agency
  • Quantify the commercial benefits of investing in team and culture
  • Create diverse multi-generational workplaces that work for all
  • Find out how to maximise your value and appeal to companies seeking M&A opportunities
  • Make lasting connections with agency leaders from across the sector

Who should attend?

Agency owners, CEOs, Managing Directors, Managing Partners and other C level executives responsible for growth and strategy.

Delegate comments from Agency Owners & Leaders 2023

‘Best MRS conference I have been to…I left feeling well connected to the industry, reassured, with practical ideas.’

‘Our sector needs lots more conferences like this’

‘There are several ways to grow a business and I now understand all of them’

‘Thank you very much for a brilliant event, I can't wait to go again next year’

Find out more about the new MRS Leaders Forum 2025, membership of the Forum includes access to the Agency Owners & Leaders event. If you would like to book for the year-long programme, please visit here.

Venue

Radisson Blu Edwardian
9-13 Bloomsbury Street,London,WC1B 3QD

09:30
Welcome from the Chair
James Endersby, Chair, MRS & CEO, Opinium

AGENCY GROWTH STRATEGIES


09:40

Driving Growth & Margin as a Consultancy-Led Agency
In 2024, Strat7 Group was named the fastest-growing business in the MRS’s Top 20 League Table. CEO Barrie Brien will share how Strat7 has grown customer value and developed deeper commercial relationships with existing clients.
Speaker: Barrie Brien, CEO, Strat7


10:00

Future-Proofing Your Agency: Pivot or Persevere?
Join panellists for a dynamic discussion on steering your agency through uncertain times while positioning it for long-term success. With the reduction of client budgets and the explicit use of technology, today's agency leaders face critical decisions about their business's future. This panel brings together diverse experiences, including recent acquisition, leadership transitions, and pivoting commercial strategy, to explore key challenges when considering agency transformation and strategy.
Chair: Dr. Sarah Jenkins, Managing Director, Magenta
Panelists:
Caroline Whitehill, Co-founder, Acacia Avenue
Monique Drummond, Founder, Relish
Mark Ursell, CEO, Qumind

10:30
Break

11:00
Unlocking New Business Opportunities
Examine the three actions an agency leader should take to unlock new business opportunities more effectively – based on what clients say works. Hear how to:

  • Engage more effectively with potential clients
  • Focus on the most impactful new business narrative
  • Prioritise resources and investment in your new business development

Speaker: Paul Griffiths, Founder, Client Advocates


11:20

Fireside Chat: MBOs...Things We Wish We'd Known
Looking back on our management buy-out in the summer of 2017, what did we wish we’d known at the time? And how can those lessons help those considering an MBO set a true course for success?
Speaker: Paul Child, Head of UK, Human8
In conversation with: Graeme Lawrence, Managing Partner, Human8

11:40-12:50
Round Tables: Growth, Strategy & Finance
Delegates are invited to choose two, half-hour, guided discussions to join, where they can delve into a specific business issue and benefit from a frank exchange of ideas with their industry peers.

Options:

  1. Re-brands...Things We’ve Learned
    Facilitator: Paul Child, Head of UK, Human8
  2. Crafting Your Exit Strategy: Enhancing Your Appeal
    Facilitator: Jon Priest, Corporate & Financial Advisor, Capel Partners & Green Square Associates
  3. Investing in AI Tech Companies for Growth & Strategic Advantage
    Facilitator: Jim Whaley, CEO, OvationMR
  4. Optimising Agency Culture Post Acquisition
    Facilitator: Emma Partridge, Founding Director, Blue Marble
  5. Growing Customer Value
    Facilitator: Paul Griffiths, Client Advocates
  6. Vision Setting: Planning Your Destination
    Facilitator: Chris Molloy, Co-founder, Brand Potential
  7. Exploring New Channel and Partnership Strategies – Growing Through Change
    Facilitator: Dr. Felicity Heathcote Marcz, Founder, Bare Analysis


12:50-14:00

Lunch


14:00

Panel: Disrupt Yourself! Fostering a Culture of Innovation and Growth
Explore how to drive innovation in your agency and bring employees and clients with you on a transformative journey. Panellists will discuss how to use new technologies to enhance their agency’s core competencies – strengthening existing revenues and building new capabilities. The conversation will cover building a culture of curiosity and encouraging your teams to engage with AI, deciding whether to partner or build in-house for tech capabilities, and where to focus for the quickest return.
Chair: Phil Sutcliffe, Managing Partner, Nexxt Intelligence
Panelists:
Abigail Stuart, Founding Partner, Day One Strategy

Richard Owen, Co-Founder Qualify AI & Head of Innovation, Firefish
Luisa Gibbons, Global Head of Innovation Strategy, MMR


INVESTING IN CULTURE


14:30

Return on Retention (ROR): Outputs from the MRS Talent & Culture Committee’s Latest Research
We talk a lot about retention. But why? What is the actual commercial benefit of investing to create workplaces people want to be part of for the long term? The MRS Talent and Culture Committee created a working group of agency leaders to investigate and clarify exactly where, if at all, this investment in retention pays back. This presentation will share learning from an industry review of the ROI.
Speakers:
Richard Heath, Managing Director, Blue Yonder
Louise McLaren, Managing Director, Love Brands
John Robson, Consultant


14:50

Panel: Making Flexible and Hybrid Working…Work
Most companies have experimented with hybrid and flexible working to some extent, but does it always work, and what positive and negative impacts can it have on agency culture? Join panellists as they share their experiences. What did the journey look like, how did they navigate challenges, and how did they know when they’d got it right for both business and people?
Chair: Sinead Jefferies, SVP, Zappi
Panelists:
Karen Schofield, Head of People, Blue Yonder
Melanie Bigoni, Managing Director, The Nursery
Gemma Mitchel, Managing Director & Partner, The Mix Global


15:20

Break

15:50
Fireside Chat: Let’s Have a ‘Qualversation’ About Developing Female Leaders
Less than 1/4 of CEOs in research are women. This discussion builds on the themes from the AQR podcast series Qualversations where female leaders and entrepreneurs share their routes to success, their challenges, and what they have learned along the way. What have they learned about leadership and stepping up? Why don’t more women do it? And what can the research industry do to encourage other women to lead?

Speaker: Debbie Newbould, Founder, Flume
In conversation with:
Judy Taylor, Consult JMT
Anna Cliffe, Founder, Trinity McQueen

16:20
Round Tables: Team & Culture
Delegates are invited to choose two, half-hour, guided discussions to join, where they can delve into a specific business issue and benefit from a frank exchange of ideas with their industry peers.

Options:

  1. Testing the Temperature for the 4-Day Week
    Facilitator: Rebecca Cole, Managing Director, Cobalt Sky
  2. Gen Z Recruitment Strategies
    Facilitator: Howard Joseph, Managing Director, See Research
  3. Why EDI is Essential for Business Growth
    Facilitator: Josephine Hansom, SVP & Youth Practice lead at Savanta
  4. Learnings from MM-EYE’s Transformation to Employee Ownership
    Facilitator: Damien Field, Managing Director, MM Eye
  5. Developing Your Employee Brand
    Facilitators: Sinead Jefferies, EVP, Zappi & Tom Holliss, Chief People Officer, Zappi
  6. Return on Retention (ROI)
    Facilitator: MRS Talent and Culture Committee
  7. The Generational Tug-of-War in the Workplace
    Facilitator: Dr. Sarah Jenkins, Magenta
  8. Growing the Next Generation of Insight Leaders
    Facilitator: Zoe Fenn, Founder, You Burn Bright


17:30

Wrap-Up Q&A


17:45

Drinks


Additional Information

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.