Researching the impact of inclusive sampling characteristics on research outputs

As part of the MRS Representation in Research project, Matt Reynolds and Bex Grove from Vitreous World present the results of their research which explores the differences in research insights when undertaking Nat Rep research with inclusive characteristics.

The session includes a comparison of the results when undertaking a research project using only the ‘traditional’ Nat Rep sampling parameters of age, sex, geography and social grade and the difference in results and insights gathered when additional inclusive parameters of ethnicity, gender identity, sexual orientation and physical disabilities and/or mental health conditions are included.

The second half of the webinar will be a panel discussion reflecting on the results and addressing the perceived difficulties of conducting research using inclusive Nat Rep samples and how these can be overcome. 

What you’ll learn:

• The key findings from the research project including the differences in research results when using the traditional Nat Rep sample characteristics compared to using expanded inclusive characteristics.
• How to conduct Nat Rep research using fully inclusive sampling parameters.
• How to overcome some of the perceived barriers of undertaking research and data collection with inclusive Nat Rep sampling characteristics.
• How the project has extended our knowledge and understanding of inclusive practices and what this means for the future.
• The implications of the research in changing commissioners/buyers of research behaviour and expectations for Nat Rep samples.