Call for Contributions:
Agency Owners and Leaders 2025

**Our exclusive leadership events are only open to owners, C-level executives and managing directors from insight agencies**

Agency Owners and Leaders has become the most talked about industry event amongst C-level professionals. We invite you to be part of the next one.

This senior-level event brings together business leaders from across the insights sector who are doing remarkable things in their businesses and are keen to share their journeys and experiences. The day consists of curated peer-to-peer discussions, leadership panel discussions and presentations. Our central themes for the day are agency growth, strategy and culture.

If you’d like to get involved and share some of your leadership experience and successes with your peers then please send in suggestions for a:

• Presentation or case study

Demonstrate how an innovative initiative at your agency is making a big difference strategically, operationally, culturally or financially. Tell us how your peers can learn from your experiences.

• Panel discussion

If you’d like to put yourself forward to lead or participate on a panel, please propose a business related topic you think holds broad appeal to your fellow agency leaders.

• Round table discussion

We’re looking for round table leaders to share some examples of great practice and to steer a 30-minute discussion with a table of 8-10 industry colleagues. If you’d like to run one of our peer-led, leadership round tables please let us know what topics you’d like to address and why you’re the right person to lead a discussion on your selected topic/s.

We’re open to suggestions but topics we’re keen to cover at Agency Owners and Leaders 2025 are:

Strategic vision and growth

1. Innovation and business model reinvention
2. Adapting to new client demands
3. Re-imagining client relationships and increasing your value to clients
4. The strategic impact of AI on your agency (structure, offering and recruitment)
5. Navigating competitive threats and protecting profitability
6. Agency growth stories
7. Attracting investment and managing investor relationships
8. Preparing your business for exit
9. Building customer trust in your data
10. Exploring new channel and partnership strategies
11. Growing through setbacks and knowing when to pivot

Agency transformation: structure, culture and change

1. Technology versus people: finding the right balance for your business strategy
2. AI’s impact on workforce skills requirements and recruitment strategies
3. Creating new workplace cultures to meet the needs of a changing workforce
4. Managing culture change after acquisition or investment rounds
5. New approaches to talent management and development
6. Optimising employee experience and belonging

Personal leadership development

1. Overcoming imposter syndrome for new leaders
2. Decision making under pressure
3. Building resilience and adaptability
4. Developing self-awareness, empathy and strong relationship skills

MRS Leaders Forum

Submissions are also open for the MRS Leaders Forum – our exclusive network for agency leaders (CEOs and MDs).

The MRS Leaders Forum is a year-long programme of bespoke events and a safe space for agency leaders to share experiences, exchange ideas and build meaningful connections that last beyond each meeting. Each half-day session will include curated content, round table discussions and a peer-to-peer leadership support and advisory session. The focus for the upcoming three, half-day forum meetings will be:

• Going for gold: growth, investment and exit
• Client relationships and development
• Agency transformation: recruitment, team and culture

If you’d like to contribute to any of our leadership events, please submit your proposal by Thursday 22 July via our online form.

MRS is committed to equal gender representation on the conference platform and strives to achieve a minimum target of 15% of speakers from ethnically diverse backgrounds.

With special thanks to:

Glaut

Glaut is an AI-native market research platform. Researchers use Glaut to execute large-scale research studies leveraging AIMI (AI-moderated interviews), a hybrid qual and quant research methodology, which combines the efficiency of a survey with the depth of a 1-to-1 interview. Glaut is able to interview thousands of respondents simultaneously (customers, employees, patients), in +50 languages. Additionally, our AI-powered analysis software extracts in-depth, qualitative insights in a matter of minutes, not weeks. You can book a Demo here: https://cal.com/glaut/demo

Norstat

Norstat is a European data collection company with large proprietary active online panels in the UK, Ireland and 17 other countries. As we own the panels, we can profile the audiences our customers want to speak to as well as provide reassurance about the source of data. Data quality is about recruitment, registration, and engagement of panellists, as well as in-survey controls. Norstat is a trusted data collection partner for many market researchers, delivering stress free fieldwork with high-quality data.

Ronin International

With over 25 years of global market research experience, RONIN has perfected the science of finding and engaging B2B and hard-to-reach audiences. At RONIN, we understand that there is no one-size-fits-all methodology when it comes...

With over 25 years of global market research experience, RONIN has perfected the science of finding and engaging B2B and hard-to-reach audiences. At RONIN, we understand that there is no one-size-fits-all methodology when it comes to getting the right audience of real people. That’s why our team draws upon our vast experience and knowledge of the industry to work with you to ensure you get the audience you need. We use the best available methods to reach your research objectives,  you can be confident that you’re getting the most accurate and reliable results. Trust RONIN to help you achieve your research goals. We utilise online, phone, and digital platforms to ensure your targeted participants are engaged, delivering verified and high-quality data. With approximately 400 multi-market projects annually and over 25 years of experience, RONIN specialises in market research. Introducing RONIN Edge, our innovative platform for engaging senior-level audiences. With offices in the UK, Germany, Hong Kong, and the US, we are eager to discuss your international research needs.

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