MRS is looking for standout examples of how brands have been researching and engaging young audiences and their families over the past 12 months. We want to hear how youngsters and their families have been interacting with their favourite brands, media platforms, tech and activities and what valuable insights brands have been discovering about their audiences.

In addition, we’re interested in research that addresses the big concerns of 2021 around children and adolescents’ wellbeing, play & development and education. Please share your ground-breaking research which has sought to understand and get to the heart of these issues.

What makes a great submission?

  • Interesting methodological journeys which have delivered more nuanced insight
  • Meaningful insights that have made a significant impact
  • Case studies and panel discussions that include the voices of clients and research participants
  • Brand new research which hasn’t previously been publicised

If you’d like to lead a session at this year’s Kids & Youth Research virtual conference please send in your suggestions for a:

CASE STUDY (30mins): Present research based on exciting and challenging research objectives which have produced valuable insights and made a significant impact.

NO SLIDES PANEL SESSIONS (30mins): Convene and lead a panel that will generate a thought-provoking discussion.  

IN CONVERSATION WITH… (30mins): Lead a one-to-one interview style session which brings together an agency and client for a topical conversation about a recent research challenge or a new approach that is being implemented. 

If you have a recent research project that you’d like to showcase or a conference session idea please submit a brief synopsis (approx. 200 words) for consideration by Thursday 28 October to conference@mrs.org.uk.

MRS is committed to equal gender representation on the conference platform. MRS is also committed to ensuring a minimum of 15% of speakers will be from ethnically diverse backgrounds.

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