Call for contributions:
Cultural Insights Conference 2026

MRS’s Cultural Insights Conference will be a multimethod showcase of decoding culture. We’ll be demonstrating how deeper understanding of cultural drivers and strong application of cultural insights can drive more relevant, resonant strategies for brands and organisations.

We want to hear how your latest cultural insights research is improving understanding, inspiring better experiences and fostering stronger audience connections.

Please send in your submissions on:

• New insights into consumer culture, trends, and values
• Innovative, mixed method research that has uncovered previously unknown cultural insights
• Applications of cultural insight to design better experiences, create stronger audience engagement and shape more nuanced strategies for different consumer groups and regions

If you have new and exciting research to share, please submit a brief synopsis (approx. 200 words) by Friday 26 September via our online submission form here. Please tell us the preferred format for your session.

• CASE STUDY (30mins) – Agency / client joint presentation of a recent research project. Please highlight the remarkable elements of your case study and the impact of the research.
• NO SLIDES PANEL SESSIONS (30mins) - Convene and lead a panel discussion that will generate a meaningful debate with outputs that all delegates can benefit from.
• IN CONVERSATION WITH… (30mins) - Lead a one-to-one interview style session which brings together an agency and client to discuss how they’ve embedded insight within the organisation or tackled a specific research challenge using a fresh, innovative approach.
• NETWORKING SESSION (30mins) Propose an interactive session to encourage informal knowledge-sharing and collaboration

A quick note on our selection criteria:

We give priority to:

• Client-side speakers or client–agency co-presenters
• Hot-off-the-press insights or pioneering techniques
• New and diverse voices in the field
• MRS company partners

MRS is committed to equal gender representation on the conference platform and strives to achieve a minimum target of 15% of speakers from ethnically diverse backgrounds.