Innovative strategies for richer insights, sharper planning and creative messaging.

Only expert audience understanding and targeting can fuel effective advertising. 

This one day conference will offer you a candid and insightful view of how leading brands have created, tested and implemented successful ways of finding, understanding and communicating with valuable customer groups.

This is a conference that will offer research agencies and clients the inside track on proven techniques. You’ll hear from measurement experts, planners, research directors, client directors and chief executive officers.

It’s a must-attend event for anyone who wants to create the perfect blend of active insight, pinpoint targeting and breakthrough creativity.

Achieve cross-media success - Facebook
Using the right blend of media to deliver impact

Unearth insight - IPA 
How big data and neuroscience can guide effective advertising

Tap emotion - AOL
The power of emotional measurement in online campaign planning

Decode behaviours - Isobel 
The power of behavioural economics in advertising

Understand audiences - The Huffington Post 
Driving more effective content and advertising through effective customer measurement

Maximise technology - Yahoo!
How tablets redefine the user experience and what this means for advertisers

Click  'Programme' to view the agenda in full

MRS Intelligence Summits
are an information-rich series of one-day business conferences that help research business professionals interpret fast-moving sectors and practices and power creative approaches to their work. These events bring illuminating case-studies, expert keynotes, provocative debate and valuable lessons from other industries that will help businesses sharpen their commercial edge.

Get involved!
We would like to hear from the experts in the industry. You. Find out more about joining as a speaker, chair, host, partner, sponsor or event attendee - click here



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