Advertising Research.

Innovative strategies for richer insights, sharper planning and creative messaging.

Only expert audience understanding and targeting can fuel effective advertising. 

This one day conference will offer you a candid and insightful view of how leading brands have created, tested and implemented successful ways of finding, understanding and communicating with valuable customer groups.

This is a conference that will offer research agencies and clients the inside track on proven techniques. You’ll hear from measurement experts, planners, research directors, client directors and chief executive officers.

It’s a must-attend event for anyone who wants to create the perfect blend of active insight, pinpoint targeting and breakthrough creativity.

Achieve cross-media success - Facebook
Using the right blend of media to deliver impact

Unearth insight - IPA 
How big data and neuroscience can guide effective advertising

Tap emotion - AOL
The power of emotional measurement in online campaign planning

Decode behaviours - Isobel 
The power of behavioural economics in advertising

Understand audiences - The Huffington Post 
Driving more effective content and advertising through effective customer measurement

Maximise technology - Yahoo!
How tablets redefine the user experience and what this means for advertisers

Click  'Programme' to view the agenda in full

MRS Intelligence Summits are an information-rich series of one-day business conferences that help research business professionals interpret fast-moving sectors and practices and power creative approaches to their work. These events bring illuminating case-studies, expert keynotes, provocative debate and valuable lessons from other industries that will help businesses sharpen their commercial edge.

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