Consumer Health and Wellbeing

London

The how, why and when of integrating AI into research

AI is ubiquitous across the research cycle, but how can researchers ensure their partnership with it optimises outcomes for customers and still delivers gold standard outputs?

London

Decode the zeitgeist and build lasting connections

Brands want to stay culturally relevant. Getting it wrong risks eroding their appeal or at worst could lead to being ‘cancelled’. In a world which is rapidly changing, where polycrises reshape people’s attitudes and values, it’s challenging for organisations to stay attuned to the evolving cultural mood. The value of cultural insights to stakeholders has never been greater.

London

A research lens on growing up in the 21st century

The MRS Generation A-Z conference will explore every aspect of what it’s like growing-up in 2026 and what’s influencing young people as they come of age. We’ll cover everything from their rich online lives and adeptness in using AI tools, to attitudes and behaviours on politics, beauty and finances – all of which seem a world away from those of their Millennial and Gen X parents.