All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Using Research To Engage New Audiences, Identify New Opportunities And Deliver Responsive Propositions To Empowered Healthcare Consumers
Technology has transformed the UK’s health and wellbeing market and has empowered users to be more knowledgable and hands on than ever before. The vendor market is bustling with new entrants excited by the enormity of the opportunity for launching new propositions designed to promote healthy living, improve ease and efficacy of existing medical devices and to assist those with managing long term conditions. In turn, healthcare organisations are excited about the new range of possibilities to engage with healthcare consumers and to provide improved care and solutions.
The MRS Consumer Health & Wellbeing conference will demonstrate how research is being used in healthcare to engage users and influencers, drive behaviour change and inform healthcare strategy. A one-day event packed with insights, strategies and research that offers delegates the opportunity to:
• Gain key insights into digital innovation in UK healthcare and assess new opportunities for new entrants and traditional healthcare companies
• Examine how data analytics is delivering unique insights to improve patient outcomes and extend market opportunities
• Evaluate new research paradigms relevant for a consumer centric healthcare landscape
• Examine innovative research methodologies that are successfully reaching hard to reach and vulnerable groups of people
• Hear how to feed insight into behavioural change programmes to encourage healthy lifestyles and to radically reduce the burden on healthcare budgets
• Maximise the impact of your research with stakeholders & the public
B2B buyers have evolved. Has your research approach kept up?
Traditional methods don’t always meet the demands of today’s fast-moving, complex B2B landscape. To stay competitive and deliver real impact, researchers must embrace new tools, fresh thinking, and adapt methodologies.
Take a deep dive into what influences human behaviour and decision making at the MRS Behavioural Science Summit 2025. Hear new case studies from commercial and public organisations which are embedding human understanding at the core of organisational decision-making and designing impactful interventions that nudge behaviour and influence outcomes.
Step into the future of market insight at Transitioning from Consumer to B2B Research, a dynamic conference designed for researchers ready to evolve. Whether you're seasoned in consumer analysis or just beginning to explore the complexities of business audiences, this event offers fresh perspectives, practical strategies, and inspiring stories from professionals who’ve made the leap.
Oct 09 2025
Thursday 12:00–17:00
Share
Get the latest MRS news
Our newsletters cover the latest MRS events, policy updates and research news.
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.