Energy Market Research 2012
Generating insight and optimising engagement
This MRS conference examine how leading organisations are addressing the challenges of rebuilding trust in the sector, the green deal, and increasing buy-in to the Green Deal.
Hear how companies are embracing new approaches to understand their consumers and deliver what they want and how they want it.
Hear key insights client and agency representatives including:
Opinion Leader, Energy UK, Curiosity Research, SPA Future Thinking, DataBuild, The Energy Saving Trust, Global Reviews, Marketwise Strategies, CAG Consultants and B2B International
Hear how the energy industry is using market research to:
- drive up awareness of key energy topics among consumers and business andgain buy-in to the government’s energy strategy
- transform long-term attitudes, usage and behaviour about energy consumption
- Engage the public more effectively using a range of media and techniques
- Rebuild consumer trust and loyalty in an era of rising energy prices
- Optimise customer communication strategies to address concerns, deliver clear and transparent information and generate lasting loyalty
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Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
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©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk