Boosting Representation | Amplifying Inclusion | Maximising Impact

Join MRS for a day which will demonstrate how a strong ED&I ethos and strategy can provide commercial benefits and deliver better insights for clients. Join the growing number of companies who know that fostering diversity and showing their commitment to ED&I, attract clients, suppliers and employees who are keen to align with these values.

Book your place if you want to:

  • Deliver better research and greater impact with more diverse teams
  • Examine best practices in designing and managing inclusive and representative research
  • Tackle biases and assumptions in research data
  • Attract and retain top talent by providing inclusive work environments that boost employee satisfaction, engagement and retention
  • Expand your thinking, innovation and creativity with culturally diverse teams that embrace a wide range of viewpoints

The research industry is changing for the better. Be part of the journey or risk being left behind.


The Hub, UM
The Bailey, 16 Old Bailey,London,EC4M 7EG


Lauren Adrover, Senior UX Researcher, Reality Labs, Accessibility and Equity Lead, Meta
Lauren Adrover has a Ph.D. in cultural anthropology and a professional background in advertising and technology. Her academic training on the commodification of culture led her to a career in advertising, where she advised clients such as Pepsi, BMW and Comcast. Now steeped in the world of innovative technology, her work focuses on making emerging tech equitable for all people.

Loulwa Al Rasheed-Wright, Associate Director, Thinks Insight & Strategy
Loulwa is an Associate Director at Thinks Insight & Strategy. She has a particular interest in lived experience and giving a voice to less heard audiences. Recent examples of her work include research with vulnerable and hard to reach consumers for Vodafone and Ofgem, centred on video-ethnographic methods.
Prior to a career in research, Loulwa worked at an organisational change consultancy, developing workplace engagement programmes. She has since brought this experience to research on equality, diversity and inclusion in the workplace for clients in the financial services, health and utilities sectors. Last year, she worked with Ofgem and the Tackling Inclusion and Diversity in Energy (TIDE) taskforce to conduct stakeholder research on ED&I within the energy sector. Insights from this research have helped to shape and spark momentum for key ED&I workstreams. This includes equipping senior leaders with the tools and information they need to deliver on ED&I objectives, and harnessing communications to influence change across a range of audiences.

Hakeem S. Allen, Founder, The Anti-Racist Social Club
Hakeem is a business designer, creative strategist, ethnographic researcher, and Inclusion, Diversity, Equity, & Access (IDEA) architect. He is also the Founder & Executive Director of The Anti-Racist Social Club (‘The Club’), a registered charity startup that works to create spaces and resources for education and open dialogue about becoming anti-racist allies and creating psychological safety in business and education. As anti-racism is inherently intersectional, The Club helps organisations improve their cultures – and the work they create – and be more diverse and inclusive in all aspects of identity and ability. 
Hakeem started his career at Deloitte Consulting, developing corporate strategies for some of the largest organisations in the world and advising on mergers & acquisitions. He has also worked in PR, advertising, and brand consulting, where he’s led the rebrands of both B2B and B2C clients and developed strategic points of view, brand messaging, and creative campaigns. Hakeem also works in the innovation space, helping organisations develop new products, services, and ventures. 
Hakeem uses his strategy and research background in the corporate space to bridge the gap between IDEA and business. As Executive Director of The Club, Hakeem leads interactive and engaging workshops geared towards educating employees about bias and discrimination, equipping senior leadership with IDEA best practices, improving recruitment and retention, and reshaping corporate culture to be more inclusive of groups that have been marginalised. He is also a leadership coach and trained mediator. 
For nearly a decade, Hakeem has created strategies, facilitated client and team workshops, and developed strong relationships with internal and external stakeholders. He has consistently been recognised for his innovative thinking, creative research methods, ability to execute and deliver impact, collaborative leadership style, and ability to adapt to new environments. Hakeem keeps his audiences engaged by taking an intersectional approach to topics, avoiding dull presentations, and using games and discussion-based activities to keep content relevant and exciting. Outside of work, Hakeem is an avid tennis player, creative writer, mental health first aider, and stand-up comedian.

Nas Allmomen, Associate Director & DE&I Lead, Magenta
Nas has worked in research for over 10 years and is Magenta’s DE&I specialist, ensuring DE&I is woven into every stage of the research process from recruitment to reporting. She is an MRS trainer on inclusivity and also delivers training courses to clients, supporting them to implement inclusive research practices. Prior to Magenta she worked at Further, a research agency specialising in research with marginalised groups across different specialisms such as health and customer experience. She also worked as an Insight Manager for a mental health charity for 5 years, conducting research with those who have complex mental health problems and co-morbidities. Nas has worked extensively with a range of ‘lesser heard’ groups. She believes organisations have the opportunity to redress inequity both internally and in wider society by placing a spotlight on underrepresented groups and learning more about their specific needs and experiences.

Ayesha Begum, Programme Manager, Strategy & Impact, Fair4All Finance
Ayesha is Senior Manager, Strategy & Impact at Fair4All Finance. Ayesha works across various projects involving research, impact measurement and proposition development. She is also part of the DEI network internally to ensure the work of Fair4All Finance is reflective in its approach to investing, developing policies and programmes. Fair4All Finance exists because we recognise a system that is not fair or equitable to all when accessing financial services. Financial exclusion can disproportionately impact certain groups of people and we seek to understand and tackle the root causes of this.
Last year, Fair4All Finance published a report looking to understand how people from minority ethnic backgrounds experience financial services. Ayesha is now working with mainstream banks and building societies, community finance lenders, insurers and other financial institutions to take the various calls to action forward and deliver change.
Outside of work, Ayesha is co-chair at a local charity (Invisible Palace) that delivers activities through a co-creative and participatory led approach to promote social inclusion, equality and diversity using local heritage. She is also Global Development Manager at Robogals which works towards gender equity in STEM subjects and careers.

Philip Belsey, Insight Lead, The FA
Phil has worked in the research industry for over 20 years. He has split his time on both the agency side, with companies including Synovate, 2CV and Ipsos, as well as spending 10 years as a buyer of research on the client side at giants such as Samsung and Sky but also within a start up environment too.  Phil is currently the Research & Insight Lead at The Football Association where he leads the organisational research spanning the full breadth of the organisation. The team covers everything from Grassroots football development to understanding the inner workings of corporate box holders at Wembley stadium and everything in between where understanding the game’s participants is crucial to keeping players playing and attracting new players of all ages, genders and abilities to the beautiful game.

Priya Brahmbhatt-Patel, Director of Communications, Ofgem
Priya joined Ofgem in early 2021 as Director of Communications and Engagement where her team covers internal communications, media relations & public affairs, stakeholder engagement, strategic communications, and campaigns, as well as the regulator’s web and digital output.  As a source of keen media interest, her department manages the competing demands of Ofgem’s stakeholders.
With more than 18 years of communications & media experience behind her, Priya began her career as a press officer for the Royal College of Surgeons of England.  She continued her press officer role throughout Whitehall, including the Department for Transport and the Home Office, before becoming chief press officer at the Department for Education and Skills. Priya rose to become Deputy Director DCMS and BEIS before taking on the role of Director of Communications at MHCLG.

Michael Brown, Chair, MRS Pride
Michael started his career as a marketing graduate at American Express.  After receiving his vocation to work in market research, he worked at 2 of the sector’s most innovative businesses, Research Now and MESH Experience. For the last 9 years, he has been working in media research for global media agency, UM.
Michael has extensive consumer research experience and has led studies for many brands including Fitbit, Johnson & Johnson, ITV, Spotify and The Economist. He prides himself on delivering a deep level of human insight, always with a focus on actionable recommendations.
Michael has recently taken on the leadership of UM’s Data Solutions division, harnessing the agency’s best-in-class audience data stack, and client data, to deliver effective campaigns.
Michael has a particular passion for using traditional research methods to give a platform to marginalised voices in society and for understanding the role and responsibility of ads in creating and tackling stereotypes. He was named in the IPA’s inaugural iList of industry equality advocates.
Michael sits on the IPA’s Talent Leadership Group and is founder and chair of #MRSpride, the market research sector’s LGBTQ+ network. He was made a Fellow of the Market Research Society in 2023 in recognition of his contribution to the market research sector.

Emily Conway, Senior Research Manager, Ofcom
With both agency and clientside experience, Emily currently works in Ofcom's Research and Intelligence team, specialising primarily in research related to the broadcast and media sector, but also with an interest in D&I. She has led large scale quantitative and qualitative projects, including a recent piece on access services across TV and on-demand, which explored use of and preferences for these services amongst people with hearing loss, sight loss, cognitive and neurodevelopmental conditions and British Sign Language users. Before Ofcom, she worked at ComRes, and has a degree in Geography from the University of Cambridge.

Megan Cross, Head of Inclusion & Diversity | People Director for Finance & Legal, Kantar
Megan is the Head of Inclusion & Diversity at Kantar. Under her leadership, Kantar has created its first Inclusion & Diversity team, enhanced its parental leave policies and introduced a Life Leave policy, evolved its 6 Employee Resource Groups (ERGs) so ERG leaders are financially rewarded for their efforts, and has set targets for diversity in its senior leadership population to drive accountability and progress. In 2023, Kantar was named as Diverse Company of the Year in the British Diversity Awards and the National Diversity Awards.
She is also a member of the Market Research Society’s DE&I Council and is passionate about the market research industry being truly accessible, inclusive and representative.
Megan is proudly queer and dedicated to increasing the representation of LGBTQ+ women and non-binary people in the workplace.

Anne Cunliffe, Associate Operations Director, Opinium, Co-Chair, CoRe
Anne Cunliffe is an Associate Operations Director at Opinium, and has worked in Market Research for 18 years, predominantly in Operations teams. She has worked across multiple types of quantitative projects; ad-hocs; trackers; multi-market and multi-language, across many practices, but with a particular focus on life and style accounts. She is also the co-chair of Colour of Research, an industry special interest group championing diversity in our industry.

Ella Fryer-smith, Founder, Do You Research 
Ella Fryer-Smith has been working in research for over 15 years across the public and private sector, with experience in both agency and client side roles. Specialising in qualitative research methods, particularly film ethnography, the role has taken her around the world, observing peoples everyday lives, exploring everything from toilet roll, white goods and how people manage their money through to helping policy makers navigate the future of health services and travel. Do You was founded with a clear focus on inclusion to deliver exceptional research, consultancy and training.
Ella has been vocal about the lack of diversity in research for many years presenting, chairing and sitting as a panel member, at industry conferences run by a variety of bodies including Wire, AQR the MRS and Aura. In 2020 she launched a podcast, ‘Unequal Truths’, examining these issues further and featuring market research professionals from low-income backgrounds who have successfully navigated the industry. Ella is the Vice Chair of the Association of Qualitative Researchers (AQR) board and co-chair on the MRS Social Equity Group.  

Chandrima Ganguly, Project Lead, Diverse AI and Chief Data & Analytics Officer, Lloyds Banking Group
Chandrima is the Responsible AI SME for Data Science and Generative AI in Lloyds Banking Group. Their particular interest is in increasing democratic inputs to, and participation in the creation of AI and algorithmic tools and processes to effect the same. They believe that Generative AI has great potential in making AI accessible to even wider groups of people.
Prior to joining Lloyds, Chandrima was Senior Researcher in AI Ethics at Fujitsu Research Europe, and prior to that was Research Fellow in Theoretical Physics at the University of Cambridge. They have held research fellowships in Dartmouth College, New Hampshire, and visting research positions at McGill University, Montreal and Harvard University. They also hold a PhD in Cosmology from the University of Cambridge.
When not working on AI and mathematics - they are creating art when possible, and have recently been gifted a sewing machine which they are excited to start learning how to use!

Shazia Ginai, Business Growth Specialist
Shazia Ginai, is a dynamic business growth and transformation specialist, currently serving as Chief Marketing Officer for Basis. She is a driving force for seamlessly turning insights into action. With a stellar track record, Shazia has successfully led insight capabilities in various organizations, catalysing change across diverse markets and functions at Chief Growth Officer and CEO levels. She began her journey in the luxury fragrance and skincare industry at P&G, solidifying her expertise. Later, she established and led the global insight function at ghd, cementing her passion for actionable insights and empathetic leadership, after which she went to the agency world and led Neuro-Insight UK as their CEO Beyond her career, Shazia passionately champions equality and inclusion. She was Board Chair for Colour of Research for 2 years, is on the advisory board for WIRe (Women In Research), and was also a member of the Market Research Society ED&I Council for several years. Shazia's commitment extends beyond her professional life. She dedicates her time and energy to raising awareness and researching menstrual health, actively volunteering for Endometriosis.

Josephine Hansom, SVP and Youth Practice lead, Savanta
Josephine is the Chair of the Market Research Society ED&I Council and a member if its Board. She is passionate about making the research industry a welcoming place and the research it conducts as representative as possible. As a researcher Josephine has focused on understanding Gen Z and Millennials for the last decade and before that she was a social researcher working for central and local government clients. She is a mixed methods researcher which allows her to focus on the identifying insights that deliver change.
Josephine is a regular on the conference circuit, sharing her take on generational theory supported by Savanta’s unique State of the Youth Nation tracking data. She is also the host of the MRSpride podcast - OUTsights - which highlights community issues and role models to industry colleagues.

Clare Harding, Managing Director, 7th Sense Research
Claire co-founded 7th Sense Research UK in 2015 with a clear goal: to provide highly bespoke solutions to their clients. She is a qual specialist with over 20 years ad-hoc expertise and previous leader of GfK’s Qualitative Centre of Excellence. Focusing on the automotive, retail and sports sectors, she's worked with numerous luxury, premium and niche clients. And her expertise ranges from stakeholder engagement to new product development. 
Passionate about 7th Sense’s DE&I development, Claire jumped at the chance to get involved with the 10,000 Black Interns Scheme. The programme offered paid work experience across a wide range of sectors, training and development opportunities and sustainable support for the Black community. In Summer 2022, she recruited 7th Sense’s first intern from the programme, Yoofi Toku Quashie, and he’s been with the company ever since. 
In her free time, Claire can be found engaging in body combat or playing Hot Wheels with her son, Harry.

Christine Hemphill, Managing Director, Open Inclusion
Christine is a disability and age-inclusive inclusive researcher, designer, and innovator.  She founded and leads Open Inclusion, based in the UK and operating globally. Open is a global leader in market, social, design and innovation research that includes disabled and older participants. We help our clients better understand the impacts of functional human diversity to inform better decisions and empower better solutions. We work with governments, large commercial organisations, academia, NGOs, accelerators and entrepreneurial start-ups to help them understand their target markets / audiences more broadly and completely to identify, design and deliver more valuable outcomes. Christine is the current Co-Chair of MRS Unlimited, on the Strategy Committee for XRAccess, a member of the Global Accessibility and Inclusion Leaders (GAILs) group, a judge for a number of inclusive innovation award programmes and an ambassador for Co-Innovate at Brunel University. 

Tom Holliss, Chief People Officer, Zappi
Tom is an HR Leader and Coach with a background in Product Development and Agile Coaching. In a past life he was also a qualitative researcher! Tom is passionate about social justice and creating experiences of work which are progressive, inclusive and where everyone can contribute to their fullest potential.
In addition to his work as a Chief People Officer Tom is a trustee of Camden Giving, a charity that works to alleviate inequality and social exclusion in Camden through a revolutionary participatory model of grant giving. As part of his role he chairs Camden Giving’s anti-racism and social justice trustee group.

Graham Idehen, Representation in Research Group
Graham is a Senior Director at dscout, a global research experiences platform. He has over 25 years of operational experience within the industry across CAPI, CATI and Online methodologies, and was one of the first in the industry to be recognised as one of the MRS' "Research Heroes”.
Graham is also a long-standing member of the MRS Representation in Research Steering Committee and a co-founder of Colour of Research (CORe), which aims to increase diversity & representation in the Market Research space. 
Hailing from South London, Graham is keen to inspire change and to see others like him creating an impact at every level throughout the industry. He believes it is vital to focus on giving a voice to those who are generally underrepresented and wants to be at the frontline for welcoming the next generation into the industry, from all walks of life.

Kenny Imafidon, Managing Director, Clearview
Kenny Imafidon is an entrepreneur, author, and social commentator. He is the co-founder & Managing Director of ClearView Research, an agency that specialises in research, strategy, and engagement projects focused on diverse and underrepresented communities. Kenny has worked on projects across the world, with global businesses such as Vodafone, Uber, Starbucks, and Twitter and with international charities, and large philanthropic foundations, such as Wellcome Trust, Macmillan, One Young World and UNICEF UK. 
Kenny is a trustee of several charities, including BBC Children in Need. And, alongside Lord Michael Hastings CBE, he is also the co-founder of My Brother's Keeper, a voluntary group that supports men (mainly serving long-term sentences) in 6 prisons across the UK. In 2022 he was featured in Forbes' annual 30 under 30 list for Social Impact.

Dr Sarah Jenkins, Managing Director, Magenta
Sarah has 20 years’ experience delivering high-quality insights for clients. She is a published author who began her career conducting social policy research before joining Ipsos MORI, where she served as Head of Qualitative within their Media and Technology team. In 2013, Sarah won the prestigious AQR Award for Qualitative Effectiveness for her work with the BBC. Sarah has worked with a wide range of marginalised groups, including travellers, transgender people, LGBTQ+ individuals, lower socio-economic income households, and those living on welfare benefits and below the poverty line. Since founding Magenta in 2016, Sarah has prioritised DE&I both internally and externally, delivering many pro bono projects for charities working to improve the outcomes of minority groups and delivering training to clients on how best to embed inclusive practices in the workplace.

 Luba Kassova, Director, AKAS
Luba Kassova is the co-founder of international audience strategy consultancy AKAS, researcher and audience strategist, journalist and the author of the multi-award-winning Missing Perspectives of Women in News report series including the latest From Outrage to Opportunity. Luba’s work has been quoted in or published by 500+ news outlets, including the Guardian, Fortune, Foreign Policy, Press Gazette, CNN, The Washington Post, The Independent, Voice of America and many others.  She has also consulted news organizations including The Guardian, Channel 4 News/ ITN, International Center For Journalists, Committee to Project Journalists, The Fuller Project, Internews, Ukraine’s Public Service Broadcaster Suspilne and other organisations on various aspects of their audience strategy. Prior to setting up AKAS Luba headed up the Audiences team for Journalism at the BBC and the Insight team at CRUK.

Dr Sarah Key, Senior Analyst, WRAP
WRAP is a climate action NGO working around the globe to tackle the causes of the climate crisis and give the planet a sustainable future. Working around the globe with governments, businesses, and citizens, our mission is to make the world a more sustainable place. We bring people together, we act on the facts, and we drive change. To bring about a diverse and sustainable world, we need to be a diverse and sustainable organisation. WRAP is proud to have achieved the Investors in Diversity Award, which is recognised as the national equality standard. We’re also a Disability Confident – Employer (level 2) organisation, and registered with the government’s Disability Confident Scheme. We are committed to continue our journey towards ensuring that FREDIE (Fairness, Respect, Equality, Diversity, Inclusion, and Engagement) principles are fully embedded across all that we do at WRAP.  We will further invest in and take actions that makes WRAP an organisation that people want to work for and partner with, because of the inclusivity that we offer.

Beer Khamtonwong, Research Manager, 2CV
Beer is a Research Manager at 2CV. As a member of the Tech & Entertainment team he works across a variety of projects and sectors, though he has a particular interest in any research with a DE&I element. He recently led the quantitative element of a project with The FA and Kick It Out looking at Serious Incidents in Grassroots Football. Inspired by the research, Beer has since gone on to become a volunteer football coach in his spare time. Currently he is involved with The Frank Soo Foundation, an organisation that runs football training sessions for children from East Asian backgrounds with the aim of increasing football participation amongst this group.

Christina Lai, Consultant User Researcher, Kainos
Christina is a UX Research & Design Lead at Kainos. Having started her career in technology 13 years ago, she has over 8 years’ user research experience across private and public sector, with clients from John Lewis, Rated People to the Labour Party.
Christina was a 2023 MRS EDI Changemaker finalist and is a noted neurodiversity, responsible technology and inclusive design advocate. She seeks to become the change she wants to see in the world; by inspiring, leading and collaborating, ensuring diverse voices are considered in the development process and innovation is aligned with the public interest.

Elise McNamara, Senior Consultant, PA Consulting
Elise is a Senior Researcher and Strategist specialising in qualitative insight, with a particular focus on Future Consumers (Gen Z and Alpha) and Accessibility. Over the past few years, she’s worked with clients to improve their accessibility strategy, from building inclusive product roadmaps to shaping practices and cultures within research communities in large organisations. 

Rich Miles, Diversity Standards Collective
Entrepenuer, LGBTQIA+ Advocate/Mentor & former award-winningCreative Director. After 14 years in adland Rich startedforging ways to make real and effectivechange for his community and others.Starting off by creating the World's firstGender pronoun converter app 'The RightPronoun' he then moved on to to co-create The DSC - a research companythat unquley combined marketing andcommunity knowledge.

Sibs Mjali, Head of Research and Insights, Diversity Standards Collective
Sibs has over 10 years experience inclient-side research and insights havingworked historically for FMCG companieslike Ferrero, Premier Foods and baby-foodstart up Little Freddie. Sibs has extensive knowledge of appliedmarket research and has deliveredstrategic insights for all parts of themarketing mix (innovation, shopper,category, product and brand). Humanunderstanding is central to why Sibs lovesher work! And the greater the challenge,the better :)

Risham Nadeem, Business Director, C-Space
Risham is a Director at C Space, where her focus is on leading consulting teams and nurturing client relationships across accounts including Nissan, Virgin Atlantic and BP. Prior to working in research, she was a management consultant and continues to bring that skillset to her work, enjoying knotty business and brand strategy challenges where insight is but one input to the solution. She has always been interested in inclusive innovation and last year co-wrote an essay on Inclusive Design and the Pursuit of Intimacy in the Modern Age for Boston-based non-profit, The Design Museum Everywhere, on the highs and lows of finding love as a marginalised person.

Annabelle Phillips, Founder, AP Research
Annabelle is the Founder of AP Research, celebrating its 10th birthday this year.  She is passionate about inclusive research and giving a voice to those who are often underrepresented or seldom heard.   She spent 16 years developing qualitative research techniques and working in social research at MORI/Ipsos.  While there she was also Head of Crime and Justice Research Unit and spent much time conducting research with offenders, people with substance abuse, troubled families, sex workers, travellers, young people from deprived backgrounds and at risk of offending or offenders to name but a few.  She specialises in conducting media and communications research, bringing these learnings to the media sector. 
She is on the MRS EDI Board, Co-Chair of the Social Equity Group and Diversity Lead for the ICG. 

Yoofi Quashie, Researcher, 7th Sense Research
Yoofi holds a BSc in Business Management and an MSc in International Business and Finance. During his undergraduate years, he embarked on a series of internships, spanning Rwanda, South Africa, Mauritius, and Japan across various industries.
Yoofi was particularly interested in roles that fostered innovative thinking and creativity, post Master’s degree, which led him to apply for the 10,000 Black Intern Scheme while completing his Master's at the University of Aberdeen. This scheme offered paid work experience across a wide range of sectors, training and development opportunities and sustainable support for the Black community. It was during this time that he discovered 7th Sense Research UK, an organisation perfectly aligned with his career aspirations.
Transitioning from internship to full-time employment, Yoofi has been an integral part of the team for nearly two years. He has worked with clients across diverse sectors, including automotive, sports, and the public sector, where he put his quantitative and qualitative skills to good use.In his free time, Yoofi can be found lifting weights at the gym or embarking on a 5km run.

Tom Richer, Qualitative Researcher, Open Inclusion, The Bridge Between 
Tom is a creative disability-inclusive researcher at Open Inclusion with a drive for community engagement. Tom has been recognised for his research around neurodiversity and was awarded a finalist spot for MRS Young Researcher of the Year 2023 and also a finalist for the MRS ED&I Changemaker Award 2023. 
Tom has taken a sharper direction towards disability and age-inclusive research through the lens of his initiative The Bridge Between and looks forward to bringing his experience as a carer and community advocate to Open Inclusion. 

Daniel Singham, Lead, CoRe
Daniel is Commercial Director at Yonder Data Solutions who are a trusted fieldwork and data collection company both in the UK and Internationally and is an active member of the steering committee for MRS CORe who are a hub for all things concerning ethnic diversity within the industry. Daniel has over 18 years of experience in the research industry internationally having worked in cities such as Sydney, Beijing and back home here in London. The majority of Daniel’s career has been on the operational/panel/project management side and commercial side of businesses focussed on managing teams and delivering research to all sectors. Having lived and worked in different countries and cultures, Daniel is a strong advocate for equality, diversity and inclusion.

Nicole Smyth, Customer Insight, Holland & Barrett
With 20 years experience in the retail sector, Nicole has worked within a number of UK and Global retailers, including ASDA, George Clothing and Debenhams, and most recently at Holland & Barrett. Leading the Commercial Insight team at Holland & Barrett, Nicole’s focus includes Commercial and Category Strategy, Product Development and transformational business projects. With a keen interest in D&I, Nicole has recently been working alongside others to update the MRS client-side D&I guidelines. Alongside this, Nicole is also leading D&I initiatives within Holland & Barrett to create insight team and agency guidelines focussed on improving representation in all areas of research and analysis.

Maciej Stryjek, Head of Marketing, The Valuable 500
Maciej is a passionate advocate for the power of brands to drive societal change and normalise disability inclusion without sacrificing business success. As the Interim Head of Marketing at the Valuable 500, the global organisation of 500 partners and companies working together to end disability exclusion. Maciej is leading the charge of the Authentic Disability Representation Synchronised Collective Action.
Maciej, in collaboration with Open Inclusion and Yale University, has led a pioneering global research initiative. It involved conducting surveys with disabled individuals worldwide and hosting focus groups with thought leaders across continents. The results, unveiled in a whitepaper at the World Economic Forum in Davos 2024, revealed a distressing dearth of appropriate disability representation in marketing and media.
The whitepaper serves as a clarion call for companies to adopt a higher, more consistent, scalable, and sustainable performance standard in this crucial area. With the help of an expert panel, the insights from the whitepaper are now being translated into a set of corporate action standards for authentic representation.
Before his role at the Valuable 500, Maciej spent 14 years at leading advertising agencies, where he had the privilege of working with renowned companies such as Mars Inc., Unilever, Procter & Gamble, and Bacardi Martini. At AMV BBDO, his long-term home, Maciej contributed to the agency's recognition as the most creatively awarded in the world, securing the 'Global Agency of the Year' title at all significant 2021 creative award shows.

Dr Antonia Sudkaemper, Organisational Psychologist and DE&I Consultant
Dr Antonia Sudkaemper is an accomplished organisational psychologist with a decade of experience in academic research and across corporate industries. A published social scientist, Antonia is a subject-matter expert on workplace culture and inclusion. Antonia holds a role as management consultant at Gallup, where she supports world-leading organisations on creating engaging workplace cultures that allow all employees to thrive.

Mark Thorpe, Director, Truth Consulting 
Mark has worked in strategic insight for over twenty-five years and is an expert in human behaviour and psychology. He has worked with many organisations, from small to leading global businesses, advising them on a range of issues.
Mark is an elected Fellow of the Market Research Society and is on the editorial board of the International Journal of Market Research.   He is also a member of the Delphi Group – the MRS think-tank advising government and business on a range of matters.

Danielle Todd, UK Lead, WiRe
Danielle is a Director at insight-driven strategy consultancy The Forge. Danielle is passionate about elevating our industry; being the Women in Research (WIRe) London lead, previous WIRe Advisory Board member, MRS Diversity, Inclusion and Equality MRS Council member and is often seen presenting, Chairing or judging at IIEX, ESOMAR or MRS conferences. Danielle also enjoys exploring wine, dystopian fiction and CrossFit, but usually not at the same time.

Fiona McCabe, HR Business Partner, WRAP
WRAP is a climate action NGO working around the globe to tackle the causes of the climate crisis and give the planet a sustainable future. Working around the globe with governments, businesses, and citizens, our mission is to make the world a more sustainable place. We bring people together, we act on the facts, and we drive change. To bring about a diverse and sustainable world, we need to be a diverse and sustainable organisation. WRAP is proud to have achieved the Investors in Diversity Award, which is recognised as the national equality standard. We’re also a Disability Confident – Employer (level 2) organisation, and registered with the government’s Disability Confident Scheme. We are committed to continue our journey towards ensuring that FREDIE (Fairness, Respect, Equality, Diversity, Inclusion, and Engagement) principles are fully embedded across all that we do at WRAP.  We will further invest in and take actions that makes WRAP an organisation that people want to work for and partner with, because of the inclusivity that we offer.

Helen Wing, Associate Director, Ipsos
Helen has 30 years of experience delivering innovation research to clients and is a regular trainer for the Market Research Society Summer School on the topic of new product development. Helen also champions inclusive research in her role as Co-Chair of Ipsos' Inclusion and Diversity Research Hub which exists to ensure all voices are heard and represented both in our work for clients and the work we self-fund.  As well as ensuring best practice for inclusive research, the work of the I&D Hub aims to actively contribute to public discourse on diversity and equality, fostering a more equitable future for all. 





Registration & coffee


Welcome from Jane Frost CBE, CEO, MRS


Welcome from the Chair

Josephine Hansom, Vice President, Savanta
Chair, MRS EDI Council



Fireside chat: illuminating the lived experience of marginalised individuals

Kenny Imafidon will lead an intimate session which highlights the barriers, biases and situations that individuals with protected characteristics often have to navigate.  

Kenny Imafidon, Managing Director, Clearview
Sadia Khan, Registered Pharmacist
Dean Foster, Co-founder of Peckham Soup Kitchen



Excluded insights create marginalised consumers: vignettes of consumer inequality

This session showcases critical research that exposes the lack of representation and exclusion that ethnic minorities, women, disabled and LGBTQIA+ communities face both in the media and marketplace.

Chair: Shazia Ginai, Business Growth Specialist
Luba Kassova, Director, AKAS
Maciej Stryjek, Head of Marketing, The Valuable 500
Christine Hemphill, Managing Director, Open Inclusion
Risham Nadeem, Business Director, C-Space



Harnessing research to promote equity and drive systemic sectoral change

Hear three case studies that show how recent EDI market research is driving positive systemic change across different sectors. Discover how cross industry initiatives are producing insights & evidence and equipping senior leaders with the tools to support transformation.

Chair: Anne Cunliffe, Associate Operations Director, Opinium, Co-Chair, CoRe
Priya Brahmbhatt-Patel, Director of Communications, Ofgem
Loulwa Al Rasheed-Wright, Associate Director, Thinks Insight & Strategy
Ayesha Begum, Programme Manager, Strategy & Impact, Fair4All Finance
Philip Belsey, Insight Lead, The FA
Beer Khamtonwong, Research Manager, 2CV


Morning refreshments



Designing research for users with AX needs

Examine Meta’s research into the experience of using technology for users living with accessibility needs and hear how Meta designs, set-ups and runs both qual and quant research with this audience.
Gain a client perspective on how to make accessibility (and DEI) more broadly a top-of-mind consideration in large organisations. 

Elise McNamara, Senior Consultant, PA Consulting
Lauren Adrover, Senior UX Researcher, Reality Labs, Accessibility and Equity Lead, Meta
Phoebe Canning, PA Consulting



Identifying best in class inclusive research practices for those with disabilities or long-term health conditions

Ofcom is keen to promote the use of inclusive research practices. In this session it will share key findings from its recent exploration into best practices in conducting, reporting, and actioning research that is inclusive in its approach and provides valid and authentic evidence of the experiences of people who are disabled and/or have a long-term health condition (including physical disabilities and neurodiversity).

Emily Conway, Senior Research Manager, Ofcom





Updates and outputs from key EDI purpose groups

Hear the latest actions from MRS and partners’ special purpose groups dedicated to driving positive change across the sector.

Chair: Josephine Hansom, Chair, MRS EDI Council
Daniel Singham, Lead, CoRe
Michael Brown, Chair, MRS Pride
Christine Hemphill, Co-Chair, MRS Unlimited
Graham Idehen, Representation in Research Group
Annabelle Phillips & Ella Fryer Smith, MRS Social Equity Group
Danielle Todd, UK Lead, WiRe



Evidence-based steps to implementing inclusive work practices

What are the cornerstones of inclusive workplaces? How can we all contribute to creating them? How can we encourage behavioural change in organisations?
Based on research into the needs of employees from minority groups, Dr Antonia Sudkaemper, Organisational Psychologist and DE&I Consultant and Dr Sarah Jenkins, Managing Director of Magenta, discuss how senior teams can demonstrate inclusive leadership, and how we can all contribute to creating more inclusive workplace cultures. The conversation is focused on practical take-aways for delegates working at different levels of seniority and can be applied in both smaller and larger organisations.

Dr Sarah Jenkins, Managing Director, Magenta
In conversation with
Dr Antonia Sudkaemper, Organisational Psychologist and DE&I Consultant




From intention to impact: the truth behind ‘allyship’

Does the term ‘allyship’ empower you, or make your cringe? Is allyship something to attain, or is it something we already have and turn on/off at our convenience? Allyship has been defined and preached ad nauseam, but what does it actually look like  in practice?
In this interactive session, Hakeem and Tom will explore their framework for allyship and how true allyship starts with the self before it can have an impact on marginalised communities and society at large.

Tom Holliss, Chief People Officer, Zappi
Hakeem S. Allen, Founder, The Anti-Racist Social Club







Delegates are invited to choose two, half hour, guided discussions to join, where they can delve into a specific issue and benefit from a frank exchange of ideas with their industry peers. Topics will cover delivering representative and inclusive research, and improving EDI across the market research sector. 


1. Designing with and not for: cocreation and co-researching
Sibs Mjali, Head of Research and Insights, Diversity Standards Collective
Rich Miles, Diversity Standards Collective


2. The hidden factors of ED&I: social class, intersectionality and more…
Mark Thorpe, Director, Truth Consulting 


3. Minimising exclusion footprints & improving inclusivity in research recruitment
Nas Allmomen. Associate Director & DE&I Lead, Magenta


4. Revisiting gender identity and inclusive language in research
Helen Wing, Associate Director, Ipsos


5. Key actions for clients to drive representative and inclusive research
Nicole Smyth, Customer Insight, Holland & Barrett


6. How lived experiences created inclusive change in the workplace
Christina Lai, Consultant User Researcher, Kainos
Tom Richer, Qualitative Researcher, Open Inclusion, The Bridge Between 


7. Diversity C-Suite leadership & executive level allyship
James Endersby, CEO, Opinium


8. Unlocking purpose and transformational allyship at an individual, organisational, and industry-wide level
Tom Holliss, Chief People Officer, Zappi
Hakeem S. Allen, Founder, The Anti-Racist Social Club


9. Practical steps to breaking down gender barriers
Danielle Todd, UK Lead, WiRe


10. Experiences from the 10,000 interns programme
Claire Harding, Managing Director, 7th Sense Research
Yoofi Quashie, Researcher, 7th Sense Research


11. Creating a sense of belonging in your workplace
Megan Cross, Head of Inclusion & Diversity | People Director for Finance & Legal, Kantar


12. Being an EDI leading organisation
Dr Sarah Key, Senior Analyst, WRAP
Fiona McCabe, HR Business Partner, WRAP




MRS inclusion pledge: moving from commitment to action

What does being an MRS Inclusion Pledge signatory mean? Hear how MRS is supporting signatories to action their commitment to ED&I in everyday work practices.

Mark Thorpe, Director, Truth
Chair, MRS Inclusion Pledge Committee


Closing comments from the Chair



End of conference


17.45 onwards

Networking reception: connections and conversations

Continue conversations and make new connections with colleagues at our informal post event drinks reception.





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