Boosting Representation | Amplifying Inclusion | Maximising Impact

MRS is delighted to announce its Equality Summit, bringing together insight leaders, equality champions and allies who are doing remarkable things to promote equality, diversity and inclusion both in research and in their workplaces.

Hear best practices in boosting representation and delivering inclusive research. Find out how the insight sector can be a force for change, delivering research that challenges the status quo and promotes equity across sectors. Learn how to design and run more inclusive research with people with a range of protected characteristics. Collaborate on how to improve diversity across our sector. 

Book your place today to:

  • Examine best practices in designing and managing inclusive and representative research
  • Address the challenges of biases and assumptions in research data
  • Explore the barriers and biases facing people with protected characteristics in personal, business and research contexts
  • Transform the insight sector with impactful initiatives
  • Collaborate and learn from industry colleagues in interactive sessions


Key contributions from

Meta * Lloyds Banking Group * Diverse AI * The FA * Ofcom * The Valuable 500 * WRAP * Ofgem * Holland & Barrett * Anti Racist Social Club * Fair4All Finance


The Hub, UM
The Bailey, 16 Old Bailey,London,EC4M 7EG




Registration & coffee


Welcome from Jane Frost CBE, CEO, MRS


Welcome from the Chair

Josephine Hansom, Vice President, Savanta

Chair, MRS EDI Council



Fireside chat: illuminating the lived experience of marginalised individuals

Kenny Imafidon will lead an intimate session which highlights the barriers, biases and situations that individuals with protected characteristics often have to navigate.  

Kenny Imafidon, Managing Director, Clearview




Excluded insights create marginalised consumers: vignettes of consumer inequality

This session showcases critical research that exposes the lack of representation and exclusion that ethnic minorities, women, disabled and LGBTQIA+ communities face both in the media and marketplace.


Shazia Ginai, Chief Marketing Officer, Basis Research



Luba Kassova, Director, AKAS

Maciej Stryjek, Head of Marketing, The Valuable 500

Christine Hemphill, Managing Director, Open Inclusion

Risham Nadeem, Business Director, C-Space




Harnessing research to promote equity and drive systemic sectoral change

Hear three case studies that show how recent EDI market research is driving positive systemic change across different sectors. Discover how cross industry initiatives are producing insights & evidence and equipping senior leaders with the tools to support transformation.


Anne Cunliffe, Senior Consultant Data Services, 2CV

Co-Chair, CoRe



Priya Brahmbhatt-Patel, Director of Communications, Ofgem

Loulwa Al Rasheed-Wright, Associate Director, Thinks Insight & Strategy

Ayesha Begum, Programme Manager, Strategy & Impact, Fair4All Finance

Philip Belsey, Insight Lead, The FA



Morning refreshments



Designing research for users with AX needs

Examine Meta’s research into the experience of using technology for users living with accessibility needs and hear how Meta designs, set-ups and runs both qual and quant research with this audience.

Gain a client perspective on how to make accessibility (and DEI) more broadly a top-of-mind consideration in large organisations. 

Elise McNamara, Senior Consultant, PA Consulting

Lauren Adrover, Senior UX Researcher, Reality Labs, Accessibility and Equity Lead, Meta



AI, research and diversity: a growing challenge to ensuring representation in research

In this presentation Chandrima will discuss the risk of AI further perpetuating a lack of representation in research. She will share industry efforts towards ensuring AI algorithms and training data is diverse and representative.

Chandrima Ganguly, Project Lead, Diverse AI and Chief Data & Analytics Officer, Lloyds Banking Group




Identifying best in class inclusive research practices for those with disabilities or long-term health conditions

Ofcom is keen to promote the use of inclusive research practices. In this session it will share key findings from its recent exploration into best practices in conducting, reporting, and actioning research that is inclusive in its approach and provides valid and authentic evidence of the experiences of people who are disabled and/or have a long-term health condition (including physical disabilities and neurodiversity).

Clare McNally-Luke, Head of BBC Research & Intelligence, Ofcom






Updates and outputs from key EDI purpose groups

Hear the latest actions from MRS and partners’ special purpose groups dedicated to driving positive change across the sector.


Josephine Hansom, Chair, MRS EDI Council


Daniel Singham, Lead, CoRe

Michael Brown, Chair, MRS Pride

Christine Hemphill, Co-Chair, MRS Unlimited

Graham Idehen, Representation in Research Group

representative, MRS Social Inclusion Group

Danielle Todd, UK Lead, WiRe



Evidence-based steps to implementing inclusive work practices

What are the cornerstones of inclusive workplaces? How can we all contribute to creating them? How can we encourage behavioural change in organisations?

Based on research into the needs of employees from minority groups, Dr Antonia Sudkaemper, Organisational Psychologist and DE&I Consultant and Dr Sarah Jenkins, Managing Director of Magenta, discuss how senior teams can demonstrate inclusive leadership, and how we can all contribute to creating more inclusive workplace cultures. The conversation is focused on practical take-aways for delegates working at different levels of seniority and can be applied in both smaller and larger organisations.

Sarah Jenkins, Managing Director, Magenta

In conversation with

Dr Antonia Sudkaemper, Organisational Psychologist and DE&I Consultant






Allyship: moving from good Intentions to real impact

Ever wanted to help and support your colleagues but not been sure how? Find out what allyship means to different individuals, how to become an effective ally and how to nurture greater allyship across your organisation.

Tom Holliss, Chief People Officer, Zappi

Hakeem Allen, Founder, Anti Racist Social Club





Delegates are invited to choose two, half hour, guided discussions to join, where they can delve into a specific issue and benefit from a frank exchange of ideas with their industry peers.


TABLES A: Delivering representative & inclusive research

1. Building an inclusive research toolkit

Christina Lai, Consultant User Researcher, Kainos
Tom Richer, Qualitative Researcher, Open Inclusion


 2. Designing with and not for: cocreation and co-researching

Sibs Mjali, Head of Research and Insights, Diversity Standards Collective


3. The hidden factors of ED&I: social class, intersectionality and more…

Mark Thorpe, Director, Truth Consulting 


4. Minimising exclusion footprints & improving inclusivity in research recruitment

Nas Allmomen. Associate Director & DE&I Lead, Magenta
Eve Robertson, Research Director, Magenta


5. Revisiting gender identity and inclusive language in research

Helen Wing, Associate Director, Ipsos


6. Key actions for clients to drive representative and inclusive research

Nicole Smyth, Customer Insight, Holland & Barrett



TABLES B: Improving EDI across the market research sector


7. Diversity C-Suite leadership & executive level allyship

James Endersby, CEO, Opinium


8. Allyship: moving from good Intentions to real impact

Tom Holliss, Chief People Officer, Zappi
Hakeem Allen, Founder, Anti Racist Social Club


9. Practical steps to breaking down gender barriers

Danielle Todd, UK Lead, WiRe


10. Experiences from the 10,000 interns programme

Clare Harding, Managing Director, 7th Sense Research
Yoofi Quashie, Researcher, 7th Sense Research


11. Creating a sense of belonging in your workplace

Megan Cross, Head of Inclusion & Diversity | People Director for Finance & Legal, Kantar


12. Being an EDI leading organisation

Dr Sarah Key, Senior Analyst, WRAP
Ellie Trotman, Disability and Hidden Illness Advocate & Analyst, WRAP




MRS inclusion pledge: moving from commitment to action

What does being an MRS Inclusion Pledge signatory mean? Hear how MRS is supporting signatories to action their commitment to ED&I in everyday work practices.

Mark Thorpe, Director, Truth

Chair, MRS Inclusion Pledge Committee


Closing comments from the Chair



End of conference


17.45 onwards

Networking reception: connections and conversations

Continue conversations and make new connections with colleagues at our informal post event drinks reception.





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