Programme to be released November 2024

From kids to young adults, generation A-Z are reshaping consumer engagement, marketing and brand strategies. We plan to reveal more about these emerging cohorts by showcasing the latest research into their values, expectations, and interactions with each other and the marketplace.

If you are researching Gen A or Gen Z and are eager to share original insights and project successes, please send us a conference submission. We’re interested in research approaches that are particularly suited for exploring this unique demographic, and novel approaches to sharing and embedding insights with stakeholders.

We want this event to:

  • Deep dive into Gen A-Zs consumer behaviour, brand engagement and online influences
  • Explore the latest Gen A-Z trends and explore attitudes and behaviours relating to family, school/work, health and entertainment
  • Examine the top societal issues which really matter to Gen A-Z and establish how they shape personal choices and actions
  • Evaluate novel methodologies for building our understanding of Gen A-Z
  • Show how best to immerse stakeholders in young consumers’ worlds to maximise their understanding and align with new opportunities

Submission guidelines

If you have a case study or discussion point to share at this event, please submit a brief synopsis (approx. 200 words) by 22nd October to conference@mrs.org.uk.

Please let us know if you’d like to be considered for a case study, no slides panel session or in conversation with (interview style) session. All conference slots are 30 mins.

A quick note on our selection criteria:

With just 10 sessions available we give priority to client-side presenters / co-presenters, new hot-off-the-press research and projects using pioneering research techniques.

MRS is committed to equal gender representation on the conference platform. MRS also strives to achieve a minimum target of 15% of speakers from ethnically diverse backgrounds.

Venue

Radisson Blu Edwardian
9-13 Bloomsbury Street,London,WC1B 3QD


Additional Information

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