Bookings for Insight Alchemy 2023, the MRS Annual Conference, are now open

Alchemy ['alkImi], noun, the transmutation of matter, in particular with attempts to convert base metals into gold, or find a universal elixir.

We can’t promise gold. And we know that whatever its benefits, insight isn’t a universal elixir. 

But through countless stories of excellence in our sector we do know that the best research professionals turn base data into the golden nuggets of insight that can transform business, public institutions, and society.

At a time when all three are under stress – economic, emotional, and environmental – it’s more important than ever to support decision-makers with insights that can uncover the best formulae to build better times.

We’re face-to-face again for Insight Alchemy 2023 – the first in—person annual conference since 2020. Shifting to a one-day format means we can offer a more concentrated experience – with less time out of work, and more effective networking opportunities.

Above all, we want Insight Alchemy to be practical. Every delegate should come away with a to-do list that will enhances the way they work – now (dealing with the current pressures on budgets and resources); next (coping with the changes in business and society that are inevitable in a global recession); and later – never forgetting that our ability to create insight from evidence evolves over time. 

Insight Alchemy 2023 will feature two streams, with sessions including:

“Being indispensable to the top table: how can insight help leaders navigate turbulent waters?” Join Viki Cooke (Britain Thinks) for a masterclass in engaging with the big cheeses – and making insight essential to their decision-making through bad times and good.

“From resilience to creativity: how do we motivate teams to look beyond survival?” Opinium CEO James Endersby and panel will explore the best ways of keeping your talent engaged (and the profession upskilled) now, next and later.

“The vision thing: How can we maintain strategic thinking in tactical times?” Truth director Mark Thorpe has marshalled a panel of industry heavyweights – client and agency – to help you prevent insight becoming a recession rubber-stamp or just a basic hygiene measure.

“Fools’ gold? How do we demonstrate the robustness of actionable data?” It’s more important than ever that clients know what data they can rely on… and how to use it. Alison Camps (Quadrangle) is assembling a panel to answer the clients who ask: “what about a quick Survey Monkey?”

…and much more.

Visit to view the programme

To be amongst the first to hear about the programme, early bird tickets or to pre-register for the event, please email

Sponsorship packages are available for the conference, for further details email


Hilton London Bankside
2-8 Great Suffolk Street,London,SE1 0UG

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