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If you don’t know a Snorlax from a Pikachu and have no idea who or what Pewdiepie does, you’re probably not as close to your young audience as you need to be. Find out what it really means to be part of generation Z. What do they do with their time? How best can we engage them with products, services, entertainment and in research?
A day packed with insights from brands, broadcasters, young people and those who study them.
• Discover the best ways of engaging young audiences in on-going research
• Assess how to reach, stay close and build loyalty with an audience that is constantly changing
• Examine creative, effective and ethical techniques for online brand engagement with under 13s
• Hear youtubers and traditional broadcasters discuss engaging content for young people and predict future media behaviour
• Explore new ways to reach youngsters and capture insight – hear case studies where gopros, whatsapp and skype are being used to capture insight
• Gain new insights into youngsters’ attitudes and behaviours relating to money, social media, advertising, brand engagement and online measurement
Inclusive research: advancing equity, growth and opportunity
This year’s Equality Summit, which takes place amid growing signs of resistance to EDI initiatives, will show why every EDI action that organisations take must be 100% authentic and demonstrate more impact than ever.
The MRS Leaders Forum will be a unique network for insight agency business leaders (CEOs and MDs) to discuss the critical strategic, operational and financial challenges and opportunities in running and growing an insight agency.
As insight professionals, we’re always seeking new ways to amplify the value and impact of our insights. At the MRS Storytelling Summit, you’ll discover innovative approaches to storytelling designed to stir emotions, embed deep understanding and inspire action.
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.