No results found

All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.

Accept and continue A white arrow

Reject all cookies A white arrow

Cookie Settings A white arrow

In our 80th year, evidence matters more than ever - writes Jane Frost, CEO of MRS

Kids & Youth Research Conference

Date and time

This event has taken place

Location

Etc.venues Monument London

Please let us know if you have any accessibility requirements ahead of the event

6hrs
CPD

Booking Details A white arrow

In a nutshell

Innovative Research Revealing Compelling Insights

If you don’t know a Snorlax from a Pikachu and have no idea who or what Pewdiepie does, you’re probably not as close to your young audience as you need to be. Find out what it really means to be part of generation Z. What do they do with their time? How best can we engage them with products, services, entertainment and in research?

A day packed with insights from brands, broadcasters, young people and those who study them.

• Discover the best ways of engaging young audiences in on-going research

• Assess how to reach, stay close and build loyalty with an audience that is constantly changing

• Examine creative, effective and ethical techniques for online brand engagement with under 13s

• Hear youtubers and traditional broadcasters discuss engaging content for young people and predict future media behaviour

• Explore new ways to reach youngsters and capture insight – hear case studies where gopros, whatsapp and skype are being used to capture insight

• Gain new insights into youngsters’ attitudes and behaviours relating to money, social media, advertising, brand engagement and online measurement

Venue

Etc.venues Monument
8 Eastcheap,London,EC3M 1AE

With special thanks to:

Media Partner

Breaking market research news, latest job vacancies, industry reports, in-depth analysis and cutting-edge opinion for customer insight professionals.

MRS 80th anniversary sponsor:

WALR

Walr is a data creation company that supports insight professionals globally. It specialises in reaching diverse audience segments, leveraging proprietary technology, and offering bespoke services.

With a comprehensive suite of tools, backed by a team of seasoned industry professionals, Walr’s services include efficient data collection methods, intuitive data visualisation and reporting techniques, and supportive and transparent advice.

Walr exists to unify the complex and fragmented research process by introducing more efficient, rapid, and straightforward methods.

MRS is proud to support:

MRBA

The MRBA is the industry’s only charity and is here for when life gets tough. The MRBA assists those facing financial hardship due to illness, bereavement, personal difficulties, or imminent financial distress. To date it has supported over 1,100 individuals, distributing more than £1 million in aid, either through grants or interest-free loans.

The MRBA is here for anyone, young or old, who has worked in the UK market or social research industry, as a supplier or client, for at least two years – whether in research, insights, operations, analysis, interviewing or management.

The MRBA also offers bursaries for those wishing to further their research knowledge and gain qualifications but who are unable to fund it financially. If you would like to learn more, or help us to provide financial support to colleagues in distress.

Additional Information