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If you don’t know a Snorlax from a Pikachu and have no idea who or what Pewdiepie does, you’re probably not as close to your young audience as you need to be. Find out what it really means to be part of generation Z. What do they do with their time? How best can we engage them with products, services, entertainment and in research?
A day packed with insights from brands, broadcasters, young people and those who study them.
• Discover the best ways of engaging young audiences in on-going research
• Assess how to reach, stay close and build loyalty with an audience that is constantly changing
• Examine creative, effective and ethical techniques for online brand engagement with under 13s
• Hear youtubers and traditional broadcasters discuss engaging content for young people and predict future media behaviour
• Explore new ways to reach youngsters and capture insight – hear case studies where gopros, whatsapp and skype are being used to capture insight
• Gain new insights into youngsters’ attitudes and behaviours relating to money, social media, advertising, brand engagement and online measurement
The MRS Leaders Forum will be a unique network for insight agency business leaders (CEOs and MDs) to discuss the critical strategic, operational and financial challenges and opportunities in running and growing an insight agency.
B2B buyers have evolved. Has your research approach kept up?
Traditional methods don’t always meet the demands of today’s fast-moving, complex B2B landscape. To stay competitive and deliver real impact, researchers must embrace new tools, fresh thinking, and adapt methodologies.
Take a deep dive into what influences human behaviour and decision making at the MRS Behavioural Science Summit 2025. Hear new case studies from commercial and public organisations which are embedding human understanding at the core of organisational decision-making and designing impactful interventions that nudge behaviour and influence outcomes.
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.