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MRS Business-to-Business Research Conference

MRS Business-to-Business Research Conference

29 June 2017

In a nutshell

  • Thursday, 29 June 2017

The annual gathering of B2B researchers is nearing and we’d like your help in shaping the agenda.

This one-day event will combine insights from business leaders and entrepreneurs who are commissioning B2B research, as well as insights, analysis and opinions from B2B research professional who are at the forefront of delivering tangible insights that are underpinning change and transforming business outcomes.

This year’s event aims to maximise learning and networking opportunities through debates, workshops, panels, discussions. We also intend to showcase some truly leading edge case studies of B2B research that have been commissioned over the past year. So if you can contribute to any of the following discussions or themes, or if you have a case study to share, please send in your ideas.

Responding to a changing business environment and generating new opportunities:

  • Brexit - one year on from the referendum:
    • The big questions businesses have and how the research industry can support them
    • Evaluating the impact of Brexit on European B2B research
  • Exploring what clients are looking for from research partners and how agencies can structure their businesses to best meet these needs
  • Pick and mix in B2B research: combining learnings from corporate and SME research
  • Continuing the search for new opportunities for market research in the SME market

Technology and Innovation: A game changer For B2B Research

  • Automation in market research – opportunity or threat?
  • Unlocking the potential of Data visualisation
  • Disruptive Big Data

Showcasing applications of proven consumer techniques in a B2B environment
Including but not limited to:

  • Behavioural economics
  • Social media
  • Qualitative techniques

Maximising the impact of research on business decision making
With a focus on but not limited to:

  • Employee satisfaction
  • B2B Marketing & Advertising

The MRS Business-to-Business Research Conference in association with BIG will address how market research can support businesses to improve internal processes, strengthen supply chain relationships, evaluate the competitor landscape and underpin key business decisions. If you’d like to share findings from a recent research project, spark industry debate with new ideas or suggest an innovative conference session idea please submit a brief synopsis (approx. 200 words) for consideration by Friday 24 February to


Sponsor by:

Media Partner

Where is the event taking place?

May Fair Hotel London

Stratton Street

With thanks to:

Media Partner

Survey Partner


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Please click on the photographs to view each speaker's biography.


Delegate fee until 28 April 2017

MRS Member £335 (£402 inc VAT)

Non-Member £465 (£558 inc VAT)

Please note: Early Bird fees must be paid in full by 28.04.17

Delegate fee from 29 April 2017

MRS Member £435 (£522 inc VAT)

Non-Member £565 (£678 inc VAT)

CPS Discount rate - £300 (£360 inc VAT) or 1 CPS ticket

Party Only Tickets

MRS Member £55 (£66 inc VAT)

Non-Member £65 (£78 inc VAT)


  • If you are not a Company Partner and want to book for yourself and request an invoice, or pay for yourself online, click
  • If you wish to book for someone else please use this form
  • To use your Company Partner ticket use this form
  • To book and claim a Company Partner discount click

*By proceeding with a booking you are agreeing with our terms and conditions.




Sponsor by:

Media Partner
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