The annual gathering of B2B researchers is nearing and we’d like your help in shaping the agenda.
This one-day event will combine insights from business leaders and entrepreneurs who are commissioning B2B research, as well as insights, analysis and opinions from B2B research professional who are at the forefront of delivering tangible insights that are underpinning change and transforming business outcomes.
This year’s event aims to maximise learning and networking opportunities through debates, workshops, panels, discussions. We also intend to showcase some truly leading edge case studies of B2B research that have been commissioned over the past year. So if you can contribute to any of the following discussions or themes, or if you have a case study to share, please send in your ideas.
Responding to a changing business environment and generating new opportunities:
Brexit - one year on from the referendum:
The big questions businesses have and how the research industry can support them
Evaluating the impact of Brexit on European B2B research
Exploring what clients are looking for from research partners and how agencies can structure their businesses to best meet these needs
Pick and mix in B2B research: combining learnings from corporate and SME research
Continuing the search for new opportunities for market research in the SME market
Technology and Innovation: A game changer For B2B Research
Automation in market research – opportunity or threat?
Unlocking the potential of Data visualisation
Disruptive Big Data
Showcasing applications of proven consumer techniques in a B2B environment
Including but not limited to:
Maximising the impact of research on business decision making
With a focus on but not limited to:
B2B Marketing & Advertising
The MRS Business-to-Business Research Conference in association with BIG will address how market research can support businesses to improve internal processes, strengthen supply chain relationships, evaluate the competitor landscape and underpin key business decisions. If you’d like to share findings from a recent research project, spark industry debate with new ideas or suggest an innovative conference session idea please submit a brief synopsis (approx. 200 words) for consideration by Friday 24 February to email@example.com.