MRS is returning to Leeds for another round-up of award-nominated case studies demonstrating how insight is the key to understanding consumers:

The Priming Effect: How advertising intensifies motoring magazines’ impact on buying behaviour

Annett Pecher, Emotional Logic

In an industry first, the four leading publishers of UK motoring media joined forces to deliver new insight into how car advertising affects car buying behaviour. This study provides critical new insight into how magazines influence buying decisions and the ‘priming effect’ of advertising and delivers directly actionable insights for media owners, manufacturers and media agencies.

Formula One Research Portal

James Smythe, Culture of Insight

Formula One’s Research and Insight Team was established in 2016 to meet the new owner’s costumer-centric goals. Concerned that the small team would be overwhelmed by data-hungry executives, Culture of Insight were tasked with building a portal for insights that fulfilled users’ expectations, stimulated their curiosity, and kept them coming back. The portal has been used over 6,800 times in its first year and the Formula One executive team have reported “extremely positive impact.”

Control, Alt or Delete? Advancing consumer insight on attitudes to data collection and sharing

Max Templer, BritainThinks

By giving a voice to the consumer in a policy debate which has historically been inward-facing and narrowly focused on issues such as privacy, this study led to new thinking about the way in which consumer data is collected, used and shared. It brings to life the consumer perspective through a suite of compelling outputs which have been presented to industry leaders and calls for a review of the governance of data flows.

Using TV and excitement to bring the supermarket customer closer

Matthew Sell, Northstar

By changing the format, language, branding and communication of insight within the organisation, Northstar helped a major supermarket get closer to their customers. They distilled ten data streams into bite-sized outputs – using the same principals as a smash-hit TV show. These were continually engaged with by the supermarket’s staff, empowering them to understand how customers think, feel and shop at critical moments and grounding decisions on in-store experience and seasonal communications.

This event is always a sell-out: a great chance to hear the latest thinking and network with colleagues and new faces.


DoubleTree by Hilton
Granary Wharf, 2 Wharf Approach,Leeds,LS1 4BR

More details of the venue can be found at their website. Visit it here.

14.30 – Registration

15.00 – Presentations

16.10 – Refreshments

16.30 – Presentations

17.30 – Drinks and networking

19.30 – Close

Additional Information

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