An MRS Intelligence Summit.

Real Time Research

While historical data can throw light on consumer motivation and choice, there is an ever-growing demand for intelligence that is fresher and faster. Real time data and analysis is helping companies to react swiftly to their customers’ needs. Communications are taking place at breakneck speed, it’s time to exploit research techniques that help tap into the zeitgeist.

This Real Time Research conference will help you to capitalise on the mobile technologies that allow us to tap into behaviours and motivations. You’ll understand how to track customer journeys. You’ll understand why location-based research helps you to pinpoint more accurate insights. You’ll hear from ethnographers who are gaining real time insights using visual stories. See how real time data can be brought to life using the latest visualisation techniques.

  • Track decision-making using the power of real time research
  • Understand the technology that drives a close understanding of immediate insight
  • Bring real time data to life using data visualisation technique
  • Watch how real time research has an effect on real time behaviour
  • Capture capital by tracking real time responses to a brand’s equity.

It’s a conference that will give you a firm understanding of how real time research is changing the way we gather, analyse and act upon data.

Find out more about getting on board at an MRS conference as a sponsor, speaker, host or partner. If you'd like to submit an idea, email



The Cumberland Hotel
1 Great Cumberland Place,London,W1H 7DL

More details of the venue can be found at their website. Visit it here.

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