The insight world’s hottest event is back. You will not want to miss this daring exploration into the power of image and language. It is an event for anyone who is involved in creating or feeding into persuasive communications that influence consumers.
As ever with the Creativity Lab, come prepared to work, discuss and learn. We’ve a truly inspiring line-up of speakers. Join them for an afternoon of deep-dive delight.
You will meet:
• the advertising creative behind campaigns for Mercedes, Citroen, Co-Op and others on the persuasive power of language and image.
Meet Will Awdry, creative partner at Ogilvy
• the former head of covert operations, hostage negotiator and national lead for crime and intelligence at the London 2012 Olympics will showcase high stakes persuasion techniques
Meet Kevin O’Leary, co-founder at High Stakes Persuasion
• the magician and PhD student who will help you understand how conjuring relies on persuasion and psychology
Meet Robert Teszka, PhD student at Goldsmiths, University of London
• the psychologist who will pull back the curtain on the art of the con
Meet Dr David Holmes, Leading UK Psychologist, Author of 'Abnormal Clinical & Forensic Psychology'
What is The Creativity Lab?
It’s time to leave your safety zone and join MRS as we unleash the power of The Creativity Lab. This is the latest in a series of events that gives you rare access to leading creative professionals. Their techniques, advice and experience will help to power your own work and expand your horizons.
It’s an event that will enrich your business, enhance your staff’s skills and expand your business offering to clients.
It’s an event like no other.
Who is it for?
It doesn’t matter if you’re qual or quant, agency or client, junior or senior – the future demands adaptable, creative research professionals. This event will help that demand.
It’s an event designed for forward thinking business owners and their staff. It’s an event for anyone who wants to rejuvenate their offering to clients.
What can I expect?
You’ll participate in a series of provocative workshops, conversations and experiments and you’ll emerge a more enlightened and creative individual. If you’re the sort of person who likes to sit on the sidelines and play things passively – this might not be the event for you.
What do I get out of it?
You’ll understand how to apply daringly creative techniques to your own work. You’ll meet some of the most inspiring and fêted creatives working today. You’ll network with like-minded, forward-thinking professionals.
You and your staff will emerge better equipped to meet client’s creative and commercial demands.
Tim Phillips has been a freelance journalist since 1990. Writing about business, technology, economics and innovation. He has written for the Wall Street Journal Europe, The International Herald Tribune, The Times and Sunday Times, the Observer, The Telegraph, The Independent and The Daily Express among others. For two years he was a technology and internet columnist for the Guardian. The business magazine he has written regularly for include Director, Management Today and Business 2.0. He is a frequent guest on BBC television and radio and Sky News and a regular keynote speaker. Tim also blogs at Talk Normal (http://talknormal.co.uk) His books include Scoring Points: How Tesco is Winning Customer Loyalty (2004) and Knockoff: the Deadly Trade in Counterfeit Goods (2006). He has also written books on gambling, Bertrand Russell and Machiavelli.
Will Awdry, creative partner, Ogilvy
Will was an account man at Publicis in
1983. He left advertising in 1985, rejoining it a week later as a copywriter at
Bartle Bogle Hegarty. Years of learning, pitches, discipline and some gongs
followed. He ran away to Leagas Delaney as Head of Copy, 1994. 15 months and
more gongs on, he ran back to a creative directorship, helping start the
integrated BBH Unlimited. From there, he trotted off to a volatile two years at
Partners BDDH, helping it top the new business league in 2001. A happy hop to
DDB for three years of international stuff followed. At Ogilvy since 2006, he’s
looked after Dove, been agency co-creative director and acted as managing
director. Throughout, he’s worked with over 50 clients and grown the awards
haul (creative, effectiveness, media for self and teams). He teaches the
D&AD Writing For Advertising course and lectures occasionally. Some work
colleagues might say continually.
Kevin O’Leary, co-founder, High Stakes
In a distinguished police career spanning 30 years he
held senior positions, which included strategic and high-risk operational
roles. ?For several years he was the head of the covert operations unit at
Scotland Yard, which included operational leadership and national
responsibility for training and development. He was also the elected chair of a
strategic international group represented by 40 countries working to share
resources, techniques and collaborating in operations across international
borders. As a nationally accredited hostage negotiator he has significant
experience in kidnap cases involving organized criminal networks. He also wrote
articles examining the concepts of risk communication and perception in hostage
taking events in Iraq & Afghanistan after the coalition forces deployed in
2004. He was the national lead for crime and intelligence for the London 2012
Olympic and Paralympic Games, a role for which he was commended by the UKs most
senior police officer, Scotland Yard Commissioner Sir Bernard Hogan-Howe.
Robert Teszka, PhD student, Goldsmiths,
University of London
Robert is in the second year of his PhD, under the
supervision of Dr.Gustav Kuhn
and Dr.Jan de
Fockert. Rob is a member of the APRU, as well as the Magic Circle.His
thesis is entitled "Towards An Understanding Awareness Through Misdirection".
The work is focused on studying the varying techniques of misdirection
magicians use to accomplish their tricks. The misdirection framework is used to
create experiments that explore aspects of awareness, such as how our attention
is shifted during social interactions, or how justified versus unjustified
actions are attended to. Rob is active on Twitter @RobTeszka, and
promotes academic psychology in the public sphere through public lectures,
events, magic performances, and private consulting.
Dr David Holmes, Leading UK Psychologist
Dr David Holmes gained his doctorate in 1994 and has taught Clinical-Forensic Psychology, Criminology and Abnormal Psychology for nearly 30 years. He has authored textbooks on Abnormal Psychology and recently published a larger text ‘Abnormal, Clinical & Forensic Psychology’ (Pearson). He established the Forensic Research Group in 1998 under which umbrella he has produced many successful forensic conferences and has published widely in the area. David has spoken and judged at Industry, Brands and Entrepreneurial awards ceremonies. Throughout this time, David has also been a ‘media psychologist’ on over 1000 TV and Radio broadcasts including National & International News, Crime Documentaries such as ‘IF’ (BBC), ‘Stalkers’ (Sky), ‘Myra Hindley: The Untold Story’ (CH5), ‘Born to Kill?’ (Sky) and on chat-shows such as Richard & Judy. He has also brought a broad understanding of psychology into unusual areas of expertise such as using forensic profiling to interpret doodles on BBC’s Blue Peter and advising programmes such as ‘Casualty’ (BBC1) on psychological aspects. David’s name has also appeared explaining issues in virtually every newspaper and magazine in the world.
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Please click on the photographs to view each speaker's biography.
The rates for The Persuasion Lab are:
MRS Member 250 + VAT
Non-Member £295 + VAT
MRS Company Partner* £250 + VAT or one x CPS ticket
If you would like to use your Company Partner tickets, please email email@example.com or call +(0)20 7566 1853
Submit your details via 'click here to book now', above. Our team will return to you within 24 hours of receipt of your details (Mon-Fri) with confirmation of your reservation and an invoice for the fee applicable.