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Reveal the highs and lows of the customer experience
Market research and consumer insight has never been so important in the travel, tourism and hospitality sectors where disruptive models and new consumer preferences are driving change.
Identifying new growth opportunities and adapting quickly to new paradigms is essential for those companies who want to continue to grow and strengthen customer relationships.
Uncover consumer influences, preferences and behaviours to predict future trends, retain valuable customers and underpin commercial strategies
Realise the value of collaborative customer research in developing great customer experiences
Analyse the decision making process involved in selecting holidays, breaks and days out
Map and understand the fragmented booking journey to develop exceptional omnichannel experiences
Strengthen stakeholder engagement in consumer insights and quantify research ROI
Improve engagement with travel and tourism advertising to boost your brand influence
Discuss how research can support organisations in addressing disruptive models in travel and tourism
5 reasons to attend
Turn insight into impact: Case studies demonstrating how research insight is being used to underpin commercial strategy, product innovation, marketing & communications, customer services and sales
Hear hot off the press case studies: Heathrow Airport, TfL, TUI, Blenheim Palace, SkyTeam, HS2, Celebrity Cruises and others to be announced
Evaluate the performance of a range of research techniques: Neuroscience, biometrics, segmentation, data modelling and analysis, mobile ethnography, journey mapping, consumer communities, surveys, interviews
Network with global organisations: Discussion and informal networking opportunities across the day
Participate in industry debate: Discuss future opportunities for research in travel, tourism and hospitality sectors
Testimonials
I just wanted to congratulate you all on a really good conference last Thursday. Having worked in travel and tourism for the past 5 years I have never been to anything like it. I hope there will be future editions.
Atout France
I really thought it was an extremely good day – impressively packed with sessions and all interesting to listen to (well-presented and interesting content) so whoever put it together should be very pleased with themselves!
Fiori International Market Research
Venue
Park Plaza Riverbank 18 Albert, Embankment,London,SE1 7TJ
More details of the venue can be found at their website. Visit it here.
A day dedicated to exploring collaborative practices where shared insights, skills and mindsets are leading to better customer outcomes. Find out how brands are breaking down insight silos and embedding the voice of the consumer throughout their operations.
MRS is delighted to announce its Equality Summit, bringing together insight leaders, equality champions and allies who are doing remarkable things to promote equality, diversity and inclusion both in research and in their workplaces.
Maximising stakeholder engagement with insight led stories
Join our expert panel of speakers from the insight sector and beyond. Hear storytelling tips and tricks from PR professionals, film makers, influencers, journalists as well as marketing and insight professionals from leading brands.
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.