12 May 2016

Using Insight To Uncover Consumer Preferences, Pinpoint Key Moments In The Customer Journey And To Develop Exceptional Customer Experiences

Use research and insight to

  • Uncover influences, preferences and trends to predict future travel and tourism patterns and demand
  • Analyse your customers’ end-to-end experience and determine how to boost satisfaction at key points along the journey
  • Track and understand the fragmented customer journey to develop great omnichannel buying journeys
  • Encourage advocacy, brand loyalty and develop longstanding customer relationships
  • Improve your understanding of how customers make decisions about their travel and leisure so you can influence different outcomes

Hear case studies from:

  • Debra Walmsley, Head of Customer Research and Insight, BA
  • Roseann Ferrara, User Experience Research Manager, Hotels.com
  • Lizzi Seear, Global Consumer and Market Insights Director, InterContinental Hotels Group
  • Karen Bilsborough, Senior Insights Manager TUI UK
  • Sharon Orrell, Head of Insight, VisitEngland
  • Samantha Horsman, Operations Project Manager, Wellcome Collection
  • Emma Bramwell, Senior Insight Advisor, Transport Focus

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