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Businesses’ thirst for B2B insights to extend their customer understanding, build business resilience and support decision making has never been greater.
New ways to understand decision making and influence change
This year’s behavioural science summit focusses on new and emerging approaches to distilling behavioural insights and designing behavioural interventions. Expect a day of discussion and case studies demonstrating how applications of behavioural science in market research are optimising marketing outcomes, improving user experiences and supporting behavioural change initiatives.
Methods and practice to embed value and boost impact
Join MRS’s community of user researchers this autumn.
We’ve created a day where UX research professionals can meet up to examine innovation and best practices in methodologies, discuss operational challenges and exchange ideas with industry peers.
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.