Reveal the highs and lows of the customer experience

Market research and consumer insight has never been so important in the travel, tourism and hospitality sectors where disruptive models and new consumer preferences are driving change.

Identifying new growth opportunities and adapting quickly to new paradigms is essential for those companies who want to continue to grow and strengthen customer relationships.

  • Uncover consumer influences, preferences and behaviours to predict future trends, retain valuable customers and underpin commercial strategies
  • Realise the value of collaborative customer research in developing great customer experiences
  • Analyse the decision making process involved in selecting holidays, breaks and days out
  • Map and understand the fragmented booking journey to develop exceptional omnichannel experiences
  • Strengthen stakeholder engagement in consumer insights and quantify research ROI
  • Improve engagement with travel and tourism advertising to boost your brand influence
  • Discuss how research can support organisations in addressing disruptive models in travel and tourism
5 reasons to attend
  • Turn insight into impact: Case studies demonstrating how research insight is being used to underpin commercial strategy, product innovation, marketing & communications, customer services and sales
  • Hear hot off the press case studies: Heathrow Airport, TfL, TUI, Blenheim Palace, SkyTeam, HS2, Celebrity Cruises and others to be announced
  • Evaluate the performance of a range of research techniques: Neuroscience, biometrics, segmentation, data modelling and analysis, mobile ethnography, journey mapping, consumer communities, surveys, interviews
  • Network with global organisations: Discussion and informal networking opportunities across the day
  • Participate in industry debate: Discuss future opportunities for research in travel, tourism and hospitality sectors

I just wanted to congratulate you all on a really good conference last Thursday. Having worked in travel and tourism for the past 5 years I have never been to anything like it. I hope there will be future editions.

Atout France

I really thought it was an extremely good day – impressively packed with sessions and all interesting to listen to (well-presented and interesting content) so whoever put it together should be very pleased with themselves!

Fiori International Market Research


Park Plaza Riverbank
18 Albert, Embankment,London,SE1 7TJ

More details of the venue can be found at their website. Visit it here.

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