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Strategies for ethical, effective and lasting improvements in care
This year, the provision and quality of healthcare services has been in the media spotlight. Issues of trust, competence and management have been highlighted.
Research methods used by big pharma have also been scrutinised and the debate over the future form of healthcare market research continues.
This summit will look at the challenges facing healthcare researchers and will showcase examples of research that maintains best practice, provides essential feedback on the quality of services and ensures that patients’ needs are kept at the heart of research.
A place for big data - What are the chief hurdles and considerations in using big data as a tool for NPD, service provision and planning?
Clean bill of health
- With ethics under more scrutiny than ever,how can research ensure that it remains transparent and remains within regulation?
A better NHS
- How is research helping to make a positive and quanitifable difference to patient experience, service delivery and decision making?
The patient experience
- How can social media help give voice to how patients feel about their illness and how they connect with pharmaceutical brands?
Get involved!
We always need to hear from the experts in the industry. You. This event is complete but find out more about joining our one-day conferences as a speaker, chair, host, partner, sponsor or event attendee. Email conference@mrs.org.uk
The how, why and when of integrating AI into research
AI is ubiquitous across the research cycle, but how can researchers ensure their partnership with it optimises outcomes for customers and still delivers gold standard outputs?
Decode the zeitgeist and build lasting connections
Brands want to stay culturally relevant. Getting it wrong risks eroding their appeal or at worst could lead to being ‘cancelled’. In a world which is rapidly changing, where polycrises reshape people’s attitudes and values, it’s challenging for organisations to stay attuned to the evolving cultural mood. The value of cultural insights to stakeholders has never been greater.
The MRS Generation A-Z conference will explore every aspect of what it’s like growing-up in 2026 and what’s influencing young people as they come of age. We’ll cover everything from their rich online lives and adeptness in using AI tools, to attitudes and behaviours on politics, beauty and finances – all of which seem a world away from those of their Millennial and Gen X parents.
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