Happiness

Context

An accessible introduction to the new area of happiness: how to create it for brands, companies and cultures.

This new course is not your typical research or marketing workshop.

It aims to introduce you to the exciting, emerging new science of happiness and to show why governments, authorities and companies are beginning to invest in understanding how to implement the new thinking.

Who would benefit

This course has a very broad franchise and will appeal if:

• You are interested in what makes people happy within companies and want to build happier and more productive cultures (e.g. HR)
• You are concerned with the areas of business, marketing and psychology and want to see how the latest thinking can be applied to brands (brand, marketing, insight, comms)
• You are consumer-focused and curious about creating the habits of happiness, the effect of control or what differentiates happiness from pleasure and flourishing (insight, research, planning).

Objectives

• Overall, to gain a better understanding of what happiness is and how to apply it:
• What is happiness and what it isn’t.
• How can we learn the rules of behaviour change for our colleagues, clients, suppliers and consumers?
• How can we change and improve culture, communications, productivity and satisfaction?

Learning outcomes

• You will gain a deeper understanding of how to become happier – and more productive – market researchers.
• You will learn how to devise more powerful strategies and communications based on understanding how to create genuine happiness.
• You will devise ways to help yourself and others to find a better work/life balance and develop better working relationships with clients and colleagues.

Level
Business