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Training

Webinar

Neuroscience: Going deeper for deeper insights Part 1

Neuroscience: Going deeper for deeper insights Part 1

Webinar 1 – 14 November 2017

Unlocking Profitable Brand Growth with Behavioural Science

Date

This event has taken place.

15:00 GMT - 15:30 GMT

Part 2 - 15 November
Part 3 - 16 November

Context/Background

Behavioural Science tells us that most of the decisions we make are with our System 1 brain: quick, intuitive and emotional. Rather than weighing our options, we tend to make selections between 3 or 4 options on auto-pilot. The marketing implication for brands is that profitable growth requires a long-term creative focus to achieve 3 key things: fame, feeling and fluency. We have found these to be the key elements to predict and drive brand growth over time.

Who would benefit

Client brand managers, advertising agencies, client-side researchers, media planners.

Objectives

Provide a brief overview of Behavioural Science as it relates to marketing and demonstrate its impact on the predictive power of market research - specifically applying it to brand and communications testing - evidenced by a recent case study of a Fame, Feeling & Fluency brand tracker for several television networks and streaming services.

Learning outcomes

Understand how Behavioural Science can be applied to market research and a real-world application of brand and communications tracking within a rapidly changing category (television and digital content services).

Price

£40 + VAT for all 3 webinars in this mini-series.



Trainer
  • John Bishop
    John Bishop

    John Bishop. John is a research consultant with 18 years of experience providing consumer insights and marketing solutions to clients across industries including media, technology, healthcare, and retail. He is passionate about uncovering the ‘whys’ behind consumer attitudes, trends, behaviors and motivations, and is particularly curious as to how they engage with brands and media across devices, platforms and services. As VP at the New York office of System1 Research, John leverages his advertising and media agency background to partner with clients to help answer challenging their business questions through proprietary research solutions that capture consumer emotions – the greatest predictor of future behaviour.



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