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Conferences

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FMCG Summit - Call for contributions

FMCG Summit - Call for contributions

Thursday 10 May 2018

In a nutshell

Overview:

Call for contributions

How is the FMCG industry using market research and insight to transform business, develop new propositions, improve B2B relationships and drive brand affiliation?

As competition increases and consumer attitudes and behaviour evolve, the MRS explores British FMCG trends that brands and retailers should be taking notice of in 2018 and highlights great examples of consumer insight and market research that are underpinning brave new commercial strategies. What opportunities lie ahead and how can brands and retailers use insight to grasp them?

We’ll be showcasing seven superb FMCG case studies, two fascinating panel debates and a selection of round tables discussions. If you want to be a speaker at this event please send us your ideas for a:

· 30 min case study – present new research where innovative methodologies have been used, outcomes have been notable and the audience will be left excited by your story

· No slides panel debate – you may wish to participate in a discussion on a particular topic or curate the whole session. Please suggest topics which will generate a stimulating discussion where a range of viewpoints can be represented

· Round table discussion – suggest and lead a 30min discussion on a burning industry issue with a table of delegates. We’re looking for topics with broad appeal where delegates will welcome the opportunity to discuss strategies and solutions with industry colleagues

Research areas include: brand perception & brand positioning, new product development, range optimisation, customer experience and purchasing journey analysis, advertising and campaign development, B2B, channel partnership strategies, omnichannel and mobile commerce, packaging design, in-store engagement, category leadership.

A quick note on our selection criteria

With just 10 sessions available we give priority to client side presenters / co-presenters, new hot-off-the-press research and projects using pioneering research techniques.

If you have a recent research project that you’d like to showcase or a conference session idea please submit a brief synopsis (approx. 200 words) for consideration by Friday 2nd February to conference@mrs.org.uk.

 

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