History, Insight, Nostalgia and more...What can the Archive of Market and Social Research do for you?

Join MRS Fellow Phyllis Macfarlane and Modern British Historian Alice Naylor to explore the importance of market and social research in understanding the history of real people.

Alice and Phyllis will take us through how the Archive of Market and Social Research (AMSR) can be a really relevant source for you. Looking at how research issues were addressed historically can lead to a new way of looking at a current issue - maybe it tells you the reason why a certain idea isn’t likely to work, maybe it will point you in the direction of a new solution or innovation, maybe it will explain something that you’ve always been puzzled by.  We’re more aware than ever that truth is ‘nuanced’. That history is a ‘narrative’. That people can hold opposing views of a situation and consider themselves supported by the facts. Everyone needs to read around a problem and look at different sources to come to their own view of the evidence.

Plus, Alice and Phyllis will demonstrate how the quantitative and qualitative research projects stored in the AMSR collection are contributing to the research and teaching of Modern British History Academics and to the dissertations of Students.  It will definitely make you want to ensure that your research is used in the future!  Also: does history tell us everything? How can the Archive help you improve your skill set and make you more insightful?  And how to explore the Archive to understand for yourself how life used to be.  Join us on 3^rd August for this interesting and entertaining webinar....