&more Webinar - How to have more – and better – ideas

Covid-19 has exposed weaknesses in the old ways of doing things. Businesses in every sector need to evolve and pivot to new ways of working in next to no time. The trouble is, when bosses mandate innovation, most of us freeze – so how can we fast-track the innovation we need in the post-Covid world?

What you’ll learn:

• A novel and proven framework for having more – and better – ideas
• The benefits of blending stimuli from radically diverse sources
• An optimistic mindset to enable fast-track innovation, whatever the sector
• A clear delineation of the uses and techniques of analytical vs insightful thinking
• Confidence that the research industry has a powerful role to play in the post-pandemic recovery
• A model, tools, and techniques ready for immediate application to today’s challenges

Before coronavirus, all sectors of the global economy were undergoing a period of extreme turbulence driven by digital transformation. The pandemic has pitched this change into fast forward: in retail, for instance, three months of lockdown accelerated the switch from bricks-and-mortar to eCommerce by four years, right across generations.

2021 sees every business, charity and third-sector organisation faced with the imperative to evolve. As management guru Peter Drucker said: “The greatest danger in times of turbulence is not the turbulence itself, it is to act with yesterday’s logic.”

Innovation requires the development of transformative insights from the data that surrounds us, yet the application of insightful thinking doesn’t always come easily.

Fortunately, it is a skill that can be learned – and one that is bubbling away in abundance in the research industry. In a world in need of a directive but reassuring arm around its shoulder, this clear-thinking and optimistic webinar with data storyteller Sam Knowles shares a proven model of insightful thinking.

Aligning the planets from diverse fields – from the philosophy of classical Athens to the Gestalt psychology of 20th century Germany and on to the neuroscience labs of 21st century America – Sam’s talk sets out the four-step approach all organisations can use to innovate at pace.

You will learn how to harness the power of insightful thinking to thrive and prosper in 2021 – and beyond.