@ Unilever

Is NxtGen branding more chemistry than science?

&more event @ Unilever's head office in London.

Find out how senior insight and marketing professionals of global brands change their strategies to connect better with the emerging NxtGen (Millennials and GenZ).

In today's post-truth society change comes rapidly and often unexpectedly. How do brands speed up their strategies to get ready for the next decade? Based on dozens of international expert interviews with senior marketing and insights executives of renowned brands, Joeri Van den Bergh - author of How Cool Brands Stay Hot - reveals the brands that bound beyond disruption.

You will learn

  • How a changing world and shifting demographics are transforming branding as we know it.
  • How NxtGen's agile mindset is influencing innovation and communication.
  • How brands should reboot and re-consider their positioning.

Joeri Van den Bergh, author of How Cool Brands Stay Hot, reveals how the best brands work to be relevant in ever shifting markets.

Joeri Van den Bergh- speaker

Joeri Van den Bergh is author of How Cool Brands Stay Hot, the best-selling marketing book that has been awarded Marketing Book of the Year by Expert Marketer. He is co-founder, managing partner and NxtGen expert at InSites Consulting, a 'new generation' research agency. He has extensive experience of branding, marketing and advertising to kids, teens and young adults. His clients include eBay, Coca-Cola, Spotify, Red Bull, IKEA, AXA, Converse and Unilever.

www.howcoolbrandsstayhot.com

Venue

Unilever House
100 Victoria Embankment ,London,EC4Y 0DY

No Biography Available

Additional Information

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.