Cracking Consumer Cognition

How Sky has leveraged recent developments in this area

Time 6:00pm to 8:30pm, including buffet supper

Discover how Sky uses the latest developments in consumer psychology, behavioural economics and data science as part of the market research process to explore consumer cognition and behavior - from the role of context sensitive perception, imagery and simulation, to the more traditional ‘new’ techniques of eye tracking and implicit association testing.

Join us for an evening of ‘real life’ practical examples as Sky explain how these techniques are used to answer everyday commercial business questions.

Speakers

Aileen Baxter and Aji Ghose, Sky