On Thursday 27 June the ADA Network will host an MRS Speaker Evening, exploring the latest innovations and applications in Advanced Analytics.

This Member Speaking Evening is hosted by the ADA Network. This network is supported by Bonamy Finch, an analytically-driven insights agency providing advanced analytics, data science and bespoke research solutions. 

For this MRS Member event hosted by ADA, we have deliberately picked a broad range of speakers, that will present four short papers that each demonstrate an innovative application or development of multivariate analytical techniques within the insights industry. The papers cover topics such as: making sense of unstructured data to increase consumer understanding; optimal allocation of marketing resources; and unpicking the elements of advertising effectiveness.

Please join us from 5.30pm for drinks and networking with the presentations starting at 5.55pm

Bookings:

This event is free for MRS members. Non-members are welcome to attend for a fee of £25 + VAT, which must be paid in advance.

If you would like to join MRS to enable you to attend this event for free and take advantage of the other benefits of membership please click here.

Non-member working at an MRS Company Partner? - Sign up to Access to attend an MRS Speaker Evening for free.

Access is a new benefit package, exclusively for MRS Company Partner employees that are 30+, that provides free development tools, research intelligence and practitioner support.

Simply login to MyMRS  (or create an account), ensure your account is linked to your company and then opt-in to Access. We’ve created a handy step-by-step guide to walk you through it.

If you would like to join the ADA network and receive information about this and other upcoming ADA Network events simply opt in to ADA in your MyMRS online account. The network is open to both MRS members and non-members. 

Venue

MRS
The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

Andrew Zelin is Lead Statistician in Ipsos Healthcare and has a long experience of providing insight to a range of organisations using Advanced Statistical Techniques.  He has developed a number of methodologies relate to Survey Sampling, Evaluations and Forecasting and is a Mentor and Trainer for the MRS
Alex Maksimov is an Analytical Consultant at Google UK where he works with large advertisers to bring marketing, finance and analytics closer together in corporate decision making. Specialising in planning and budgeting, Alex partners with businesses to quantify the bottom-line contribution of digital marketing investment. Previously, Alex was a management consultant with Deloitte and in-house at BT Group with a specialty in designing and implementing data-driven solutions across operations, pricing and finance. Alex is an ICAEW Chartered Accountant and holds a BSc and an MBA from the Alliance Manchester Business School.

17.30

Registration, Drinks and Networking

17.55

Introduction

18.00

Evidence based resource allocation

Alex Maksimov, Google UK

18.30

Using Propensity Score Matching to evaluate the effect of advertising on our client’s Brand Image

Andrew Zelin, Ipsos

19.00

Break - Networking and Drinks

19.30

Quantifying the qualitative

making data work for policy research and intelligence at Healthwatch England/Health Inspectorate Wales

Rob Bramwell, CDO Partners

20.00

Panel session


Additional Information

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