The Global Data Quality initiative: The Latest Developments

A webinar presenting an update on the Global Data Quality initiative (GDQ) from the association partners who are working together on this vital sector initiative.

MRS is coordinating efforts with the Association for Qualitative Research (AQR), The Canadian Research Insights Council (CRIC), ESOMAR, Insights Association, the QRCA, The Research Society (TRS), SampleCon, and The Association of Market Research Austria (VMÖ) to address ongoing and emerging risks to data quality for the research, insights and data sector.

To assist practitioners’ efforts to mitigate fraud and improve data quality, leaders from the GDQ will provide important updates on recently released tools and standards. Attendees will also get up to speed on the progress of several ongoing initiatives.

Join the webinar to learn more about the GDQ’s activities so far, including:

• Clients’ Guide to Data Quality in Online Research
• Technology solutions for addressing fraud
• Data quality benchmarks and metrics
• Guidance on End Link Fraud in Survey Research
• Incentive Best Practice guidance
• Engagement with law enforcement about research fraud

The webinar will also provide an update on what is coming next and how to get involved as the GDQ push towards a more transparent and healthy data environment.