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CPS 2 free per year
Free
£25 + VAT
Big data can bring powerful customer insight. But integrating it with survey data can lead to some much-needed behavioural and attitudinal context, unlocking the full value of this insight. In November’s Professional Webinar, find out how a brand new model fuses information from surveys with usage telemetry for one of the world’s leading tech brands.
What you’ll learn:
For over 20 years, 2CV Research has tracked market share for one of the world’s leading tech brands. In parallel, its client has been building a multi-million member customer panel, providing extremely accurate usage telemetry data on what customers were doing, how often and when they were doing it.
However, this big data includes no information on where and how customers shop, what research they undertake or why they behave as they do. 2CV Research’s own surveys also lacked much of this information since the need to collect usage and share data significantly constrained the interview length.
The last two years have seen the agency and the client team up to jointly build a new model which fuses, at customer level, information from surveys with usage telemetry. This combines the most accurate usage data the client has ever collected, with behavioural and attitudinal survey results. It has involved an unprecedentedly close working relationship between the 2CV Research team and the client team.
Join this Professional Webinar to discover some of the learnings from studies completed in Europe, North America, and Asia. These include the more common ones (such as fragmented ownership of client data, complex governance procedures for using the data), as well as ones that few people think of (for example, needing to understand laws on prize draws around the world).
There is also discussion about some of the potential biases in big data sets, such as the effect of consent procedures and response bias in re-contact surveys.
Speakers: Phil Stubington, Director, 2CV; and Chris Rawcliffe, Senior Research Consultant, 2CV
This event has taken place
CPS 2 free per year
Free
£25 + VAT
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