People of all ages are playing more games than ever before – and while people play they are intrinsically engaged. Discover how using games and gamification can improve research for buyers, suppliers, and participants.
When we play games, we are intrinsically engaged; we increase our focus, attention, motivation and are open to exploring new possibilities. These behavioural outcomes, plus many more, have obvious benefits for market research. If only we could bottle up how engrossed people are in games and use that for surveys. Now we can!
We can all apply games and gamification to research to create intrinsically engaging experiences that encourage play. This Professional Webinar draws upon the research and case-studies from Betty Adamou’s book Games and Gamification in Market Research to provide listeners with a one-stop shop guide to applying these techniques to improve research and its value for agencies, clients and participants, for any budget.
Special offer: Sign up to this webinar and you will receive a special 20% discount code for Betty Adamou’s new book Games and Gamification in Market Research.
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