Fast-Forwarding Research:
How Covid-19 has reset the customer insight function

Find out what clients and decision makers said they need from insight and research in this era of radically new business challenges. This webinar will look at findings from client interviews and you will hear from speakers at Tesco, Aviva, Ipsos and Neuro-Insight. There will be a live Q&A at the end.

Over the summer, the MRS Delphi group set out to examine the issues that COVID-19 has created for the research industry, talking to a range of key decision makers. The result is a paper 'Fast-Forwarding Research', the findings of which will be discussed at this webinar with senior research buyers.

What you’ll learn:

• what clients value most in their suppliers in this new era
• how the role of the insight function within an organisation has changed 
• what the research industry is doing well and not so well in terms of supporting clients through difficult times
• what new research methods are clients and agencies using, and what do they expect to see more of in future

AGENDA

1. Report findings - Colin Strong, chair of MRS Delphi Group and Global Head of Behavioural Science, Ipsos

2. Presentations from:

• Naomi Kasolowsky, Group Insight Director, Tesco
• Rhea Fox, Head of Marketing Strategy, Effectiveness and Insight, Aviva 
• Shazia Ginai, CEO, Neuro-Insight

3. Q&A