Get Social: Social media strategy and tactics

Sign up to understand why social media is an important discipline for leaders to engage with and master, while also learning how to do it well.

Business audiences - customers, competitors and employees alike - live and breathe social media. In our hyper-connected culture, social media is the glue that allows us to stay connected to communities, products and brands. If your customers are on social media, along with your competition, then you should be there too. Get Social untangles the social media folklore and reveals how managers can use social media to get real business results.

Leaders who use social media platforms right have been shown to be more connected to their customers and employees. They gather major market research advantage by being part of the social conversation and they embody their brand message thus connecting with people on an authentic level.

Get Social guides you through what you need to know about social media, and how it connects to your wider business strategy. Michelle Carvill helps you to identify how you can find your voice through all the different platforms and consistently be the leader you want to be. 

Michelle Carvill is the author of Get Social and founder of Carvill Consulting - a digital marketing and social media agency founded in 2002 whose clients include the BBC, Nuffield Health and Norbord. Passionate about the digital future she advises clients on online marketing communication and social media strategies. Michelle also delivers training courses around social media strategy, digital marketing, content strategy, and how to build an effective, joined up online presence for businesses like PwC, LinkedIn, Air Products and the Association of Corporate Counsels.

If you have any questions about bookings, please email membership@mrs.org.uk