One of the more neglected Covid narratives is its impact on careers, and in most cases, women’s careers.

As a sector, we want address this and discover ways to turn the growing tide before it's too late. So much headway had been made in recent years. It is imperative that we do not turn back the clock on the progress achieved.

Working from home is the new normal. How can we ensure that flexibility and empathy remain immersed into the future structure of our industries and companies? Can we harness this to minimise the negative career impact of Covid?

Could flexible working be the cultural change that significantly shapes the future of career progression?

Join our stellar panel to discuss why we need cultural change right now!

The webinar will be chaired by:

  • Babita Earle, EVP Strategic Partnerships at Zappi, MRS Main Board Member, WomenInResearch (WIRe) Advisory Board Member and Chair of the MRS Diversity and Inclusion Committee

With panellists:

  • Annie Auerbach, Co Founder at Starling, Author of FLEX: Reinventing work for a smarter, happier life and MRS Flex Forum member
  • Catherine Becker, Head of Media at EA and Women in Advertising and Communications London (WACL) executive committee member               
  • Lucinda Jasper, HR Manager at Cerillion Technologies
  • Matthew Roberts, Research and Analytics Director at Formula 1
  • Danielle Todd, Insight Director at Relish and WIRe board member
Babita Earle is Executive Vice President of Global Enterprise Partnerships at Zappi, where she partners with Insight leaders across leading global brands on their digital transformation journeys, helping them adopt new ways of working, scaling systems and tech so that they deliver greater/smarter impact within their organisations. With more than 25 years of experience in consumer insights, Babita is a leader and advocate for the future of insights and the partnership between technology and humans in driving its progress.

Babita has played a key role in the leadership of MRS’ EDI agenda as inaugural Chair of the MRS EDI Council, creating the MRS Inclusion Pledge and overseeing the two waves of the MRS Equality, Inclusion and Diversity Research Reports. She has also been involved in wider MRS initiatives including 3 years on the MRS Main Board and is a long-term contributor to a number of other associations including WiRE.

Annie Auerbach is an author and co-founder of cultural insight agency Starling. Her book FLEX is a revolutionary guide to living and working on your own terms. She has worked flexibly for 20 years and four years ago, she founded Starling which specialises in understanding socio-cultural change so that brands can be more relevant and do better. Starling’s clients include Nike, Google and Unilever. Annie is proud to be named a Timewise Power Founder alongside a range of trailblazers who are changing the future of work.
Find her at
Twitter @annieauerbach
Instagram @annie.auerbach
www.starlingstrategy.co.uk/



Matt has 15 years of market research and analytics working across Radio and press before moving into world of sport in 2008 when he took over as Head of EMEA Research at Eurosport. He headed up insight teams at ESPN, BT Sport and Sky Sports before joining F1 as Global Research Director in June 2017. At F1 he is responsible for all data and insight which helps drive fan engagement and commercial revenue opportunities within the sport

Danielle is a quantitative insight specialist, with a wealth of experience and expertise advising global brands spanning technology and media, utilities, FMCG and finance.

Prior to the Forge, Danielle was Head of Client Strategy at Relish, where she specialised in addressing strategic challenges, unlocking new growth verticals and commercially focused consultancy. Her strengths lie in communicating simple stories from complex data that inspire action.

Danielle is passionate about elevating our industry; being the Women in Research (WIRe) London lead, WIRe Advisory Board member, MRS Diversity, Inclusion and Equality lead and is often seen presenting, Chairing or judging at IIEX, ESOMAR or MRS conferences.

Danielle holds an MA in Geography, and an MSc in Environment, Society and Culture, both from the University of Edinburgh. Danielle also enjoys exploring wine, dystopian fiction and CrossFit, but usually not at the same time.


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