How to talk to consumers about sustainability

The way we’re trying to create action about climate change isn’t working fast enough. We need to find a way to help move climate action from the few to the many. How can brands motivate consumers to change their behaviour around climate change? Hannah Hargreaves shares a constructive message and outlines a path of optimism for people, governments, and businesses to walk along.

What you’ll learn:

• How brands can lead climate action in a way that people will follow
• How to help move climate action from the few to the many
• How to break the paralysis that comes from feeling powerless in the face of the climate crisis
• What a wide variety of social actors can do to break the inertia, ranging from companies and governments to private individuals

We know what’s at stake if we don’t take climate action now. But there’s a problem with the way we’re trying to create action about climate change. It’s just not working fast enough.

As Hannah Hargreaves explains, the climate change movement is stuck with the early adopters and unable to cross over. Governments and businesses aren’t feeling enough pressure. We need the mainstream to care, and make the link between the problem and their ability to act.

How can social media help us investigate what makes people successfully change their behaviour around climate change? Join this session to learn how brands can motivate consumer action, by showing what works and why. 

This Professional Webinar shares a constructive message, outlining a path of optimism for people, governments, and businesses to walk along so better decisions are easier to make for everyone. 

Speaker: Hannah Hargreaves, Accounts Director, Listen + Learn Research