The world today is full of numbers. Figures. Measurements. Statistics. All sorts of organisations are generating more and more data. Businesses. Charities. Universities and governments. And if you’re not careful, numbers can overwhelm you.

But it doesn’t have to be this way. If you know where to look – and what to look for – it’s perfectly possible to detect the signal from the noise. Harvested, sorted, and treated right, data and statistics can be the foundation stones of powerful and purposeful storytelling.

Please note: this webinar was originally scheduled for 8 February but due to software technical issues we are now airing Narrative by Numbers at 11am on Friday 1 March. If you were registered for the original date you'll receive an email with details of logging in. 

In this webinar, Dr Sam Knowles, author of the Narrative by Numbers, will show you how to combine statistics and story to powerful effect. He’ll show how this approach can help you engage with a market, regulators, competitors, and colleagues like never before with:

  • The six golden rules of data-driven storytelling, from “Beware the Curse of Knowledge” to “Talk Human”
  • Clear evidence that the fundamental equation of business in the 2020s will be “Analytics + Storytelling = Influence”
  • Case studies from Spotify, easyJet, Tesco, Sport England, and the British Heart Foundation

Sam Knowles is a corporate and brand storyteller who specialises in using data and statistics to tell impactful and above all human stories. He is the Founder & MD of consultancy Insight Agents, and his clients include a wide range of media, marketing services, market research businesses, as well as household names including Unilever and Addison Lee. Sam has more than 30 years’ experience helping public, private, and third-sector organisations sound like people. Routledge published his first book for business, Narrative by Numbers, in April 2018, to critical acclaim. This will be followed in 2020 by a sequel, How To Be Insightful.

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Members: FREE (1 hour CPD)                                 
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