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Employees of MRS Accredited Company Partners can attend two 2021 Professional Webinars free of charge.
Free
£25 + VAT
Thinking about the past year as just a health crisis is an oversimplification of what Indian consumers have experienced. So how can we use different lenses to demystify the real impact of the current pandemic on consumers and use this to drive brand engagement?
Speakers:
What you’ll learn:
Covid-19 has brought us to a threshold moment; the kind that reconfigures the way we see the world. This creates fresh opportunities for us all.
But despite a mountain of information, ambiguity still exists about the real impact of the multiple forces acting on consumers: how are consumers interpreting and internalising current experiences? Are consumer choices defined by the constraints of the pandemic, or are deeper formations occurring? What mental adjustments are consumers making and how are they reprioritising their needs?
Using three separate lenses, Quantum’s research digs deeper into the psyche of the Indian consumer, focusing on:
To analyse the findings, Quantum has looked at data through the frameworks of:
This has revealed the emergence of nine distinct mental models that can be defined as values and behaviours formed as a direct outcome of the Covid-19 experience. In this webinar, Quantum show us the opportunity this provides to address these mental models and deliver value to consumers, in a manner uniquely deliverable within specific categories and brands.
This event has taken place
Employees of MRS Accredited Company Partners can attend two 2021 Professional Webinars free of charge.
Free
£25 + VAT
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