Researching the impact of mobile optimisation

MRS and four research companies explore the impact that poor mobile design and lack of mobile optimisation has on participant completion, response and satisfaction rates in research.

In an unprecedented collaborative effort, which started in 2018 and has been expanded for 2020, four years of international panel data from Dynata, Kantar, Lucid and Toluna has been reviewed for patterns between mobile and non-mobile measurements. New for 2020 will be a presentation on the results of a participant satisfaction survey which all four companies undertook over the summer of 2020 to identify some of the underlying issues behind the trend data.

What you’ll learn:

• The key findings for 2020 including four years of data analysing the response and completion rates between mobiles and desktops.
• New survey data on participant satisfaction and the factors driving satisfaction and dissatisfaction with mobile surveys.
• How project has extended our knowledge of mobile best practices and is driving improvements in mobile research.
• The implications of the insights generated from the consolidated information in encouraging commissioners/buyers of research to address the longer-term issues surrounding mobile optimisation and survey satisfaction.

Speakers:

Chair: Debrah Harding, Managing Director, MRS

Panellists:
Pete Cape, Global Knowledge Director, Dynata
Mardien Drew, Product Strategy Director, Toluna
Chris Stevens, CQO, Kantar
Diana Trifu, Senior Manager Project Success, Lucid LLC