Researching the impact of mobile optimisation

In an unprecedented collaborative effort, which started in 2018 and has been expanded for 2021, five years of international panel data from Dynata, Kantar, Lucid and Toluna has been reviewed for patterns between mobile and non-mobile measurements.

For the second year a separate participant satisfaction survey was undertaken to identify some of the underlying issues behind the trend data.

New for 2021 is the inclusion of data from three new markets: Canada, Japan and the Netherlands in addition to the existing markets of Australia, Brazil, France, Germany, China, the UK and the US. 

What you’ll learn:

• The key findings for 2021 including five years of data analysing the response and completion rates between mobiles and desktops.
• Response data from three new international markets.
• New survey data on participant satisfaction and the factors driving satisfaction and dissatisfaction with mobile surveys.
• How project has extended our knowledge of mobile best practices and is driving improvements in mobile research.
• The impact of the MRS State of Mobile Adoption & Optimisation Best Practice Guidance on the design and implementation of mobile optimisation.
• The implications of the insights in encouraging commissioners/buyers of research to address the longer-term issues surrounding mobile optimisation and survey satisfaction.

Speakers:

Chair: Debrah Harding, Managing Director, MRS

Panellists:
Pete Cape, Global Knowledge Director, Dynata
Mardien Drew, Senior Product Strategy Director, Toluna
Chris Stevens, Head of Quality, Kantar
Diana Trifu, Lead, Customer Success

Members:
FREE (1 hour CPD)
Operations Network:
FREE (1 hour CPD)