In an unprecedented collaborative effort, which started in 2018 and has been expanded for 2022, six years of international panel data from Dynata, Kantar, Cint and Toluna has been reviewed for patterns between mobile and non-mobile measurements.
For the third year a separate participant satisfaction survey was undertaken to identify some of the underlying issues behind the trend data and to test the impact of poor mobile design on participant behaviour and attitudes.
New for 2022 is an updated approach to the participant satisfaction survey including tests of poor mobile design on participant behaviour and the inclusion of data from three new markets: India, Indonesia and South Africa in addition to the existing markets of Australia, Brazil, Canada, China, France, Germany, Japan, the Netherlands the UK and the US.
What you’ll learn:
Chair: Debrah Harding, Managing Director, MRS
Panellists:
Pete Cape, Global Knowledge Director, Dynata
Martina Galantucci, Lead, Project Success, Cint
Marie Hense, Vice President of Online Data Quality, Toluna
Chris Stevens, Chief Quality Officer, Kantar
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