On Thursday 27 June the ADA Network will host an MRS Speaker Evening, exploring the latest innovations and applications in Advanced Analytics.
This Member Speaking Evening is hosted by the ADA Network. This network is supported by Bonamy Finch, an analytically-driven insights agency providing advanced analytics, data science and bespoke research solutions.
For this MRS Member event hosted by ADA, we have deliberately picked a broad range of speakers, that will present four short papers that each demonstrate an innovative application or development of multivariate analytical techniques within the insights industry. The papers cover topics such as: making sense of unstructured data to increase consumer understanding; optimal allocation of marketing resources; and unpicking the elements of advertising effectiveness.
Please join us from 5.30pm for drinks and networking with the presentations starting at 5.55pm
Bookings:
This event is free for MRS members. Non-members are welcome to attend for a fee of £25 + VAT, which must be paid in advance.
If you would like to join MRS to enable you to attend this event for free and take advantage of the other benefits of membership please click here.
Non-member working at an MRS Company Partner? - Sign up to Access to attend an MRS Speaker Evening for free.
Access is a new benefit package, exclusively for MRS Company Partner employees that are 30+, that provides free development tools, research intelligence and practitioner support.
Simply login to MyMRS (or create an account), ensure your account is linked to your company and then opt-in to Access. We’ve created a handy step-by-step guide to walk you through it.
If you would like to join the ADA network and receive information about this and other upcoming ADA Network events simply opt in to ADA in your MyMRS online account. The network is open to both MRS members and non-members.
17.30 |
Registration, Drinks and Networking
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17.55 |
Introduction
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18.00 |
Evidence based resource allocation Alex Maksimov, Google UK |
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18.30 |
Using Propensity Score Matching to evaluate the effect of advertising on our client’s Brand Image Andrew Zelin, Ipsos |
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19.00 |
Break - Networking and Drinks
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19.30 |
Quantifying the qualitative making data work for policy research and intelligence at Healthwatch England/Health Inspectorate Wales Rob Bramwell, CDO Partners |
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20.00 |
Panel session
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