ADAN - the Advanced Analytics Network - aims to help identify, develop and disseminate research industry best practice in the general area of advanced analytics.

This covers mainstream multivariate approaches such as conjoint and regression, through to more recently adopted techniques such as random forests and cluster ensemble analysis. We also aim to lead the way within the research industry in identifying optimum approaches for analysing multiple source data.

On Thursday 10th November 2016 ADAN will be holding its third symposium.

Following the positive feedback on the last event focusing on a specific area (segmentation) the November event will concentrate on developments in conjoint analysis. The themes of the presentations are:

  • Using conjoint to quantify the value of online ad positioning, and optimising tactical ad spend accordingly (case study using example from online
    hotel booking category). Marketing & Innovation Consultant

  • Analysis developments on assessing willingness to pay for features/benefits within conjoint. GfK

  • Usingconjoint to test impact of behavioural economics on home insurance productchoice. Charterhouse Research

  • How to design a conjoint study using evoked sets – which enables the research to deal with a large amount of products by using smaller sets of products that are more relevant to each respondent. SKIM Group

Each paper will run for 15 minutes followed by 15 minutes for a Q&A with the presenters. Our members are from a variety of backgrounds, so the presentations will not be overly technical (we will avoid equations!) There will also be time for networking.

Venue

MRS
The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

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Additional Information

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