Advanced Client Relationship Management

Commercial awareness and skills to retain and manage clients

This course enables you to:

• develop the commercial awareness, activities and skills to retain and manage your business relationships with existing clients more effectively.

Learning outcomes

By the end of the course, delegates should have a practical understanding of how to:

• use a relationship management approach to build more business from clients
• maximise the effectiveness of contact initiatives, telephone calls and meetings
• capitalise on business opportunities with clients and contacts
• secure an ongoing pipeline of business with existing, occasional and lapsed clients.

Who will benefit?

This course will benefit senior supply-side researchers, managers and directors whose role is to develop and/or retain existing clients.

Testimonials