All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Commercial awareness and skills to retain and manage clients
This course enables you to:
develop the commercial awareness, activities and skills to retain and manage your business relationships with existing clients more effectively.
Learning outcomes
By the end of the course, delegates should have a practical understanding of how to:
use a relationship management approach to build more business from clients
maximise the effectiveness of contact initiatives, telephone calls and meetings
capitalise on business opportunities with clients and contacts
secure an ongoing pipeline of business with existing, occasional and lapsed clients.
Who will benefit?
This course will benefit senior supply-side researchers, managers and directors whose role is to develop and/or retain existing clients.
Testimonials
“Lots of practical advice and very motivating.”
Rebecca Allen, Marketing Sciences Ltd 13 May 2016
“A great look at how to advance your knowledge of client relationships.”
Gareth Williams, ResearchBods 13 May 2016
“Barbara was excellent, her experience was highly relevant and she articulately talked in thorough new but simple strategies to build client relationships.”
Claire Purchase, FreshMinds Ltd 22 April 2010
Venue
MRS The Old Trading House, 15 Northburgh Street,London,EC1V 0JR
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.