Commercial awareness and skills to retain and manage clients

This course enables you to:

  • develop the commercial awareness, activities and skills to retain and manage your business relationships with existing clients more effectively.
Learning outcomes

By the end of the course, delegates should have a practical understanding of how to:

  • use a relationship management approach to build more business from clients
  • maximise the effectiveness of contact initiatives, telephone calls and meetings
  • capitalise on business opportunities with clients and contacts
  • secure an ongoing pipeline of business with existing, occasional and lapsed clients.
Who will benefit?

This course will benefit senior supply-side researchers, managers and directors whose role is to develop and/or retain existing clients.

“Lots of practical advice and very motivating.”

Rebecca Allen, Marketing Sciences Ltd
13 May 2016

“A great look at how to advance your knowledge of client relationships.”

Gareth Williams, ResearchBods
13 May 2016

“Barbara was excellent, her experience was highly relevant and she articulately talked in thorough new but simple strategies to build client relationships.”

Claire Purchase, FreshMinds Ltd
22 April 2010


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