Advanced Questionnaire Design

Maximise the impact and engagement of questionnaires

Overview
The more we write questionnaires, the more we realise how little correlation there often is between participants’ answers and reality. The way in which questions are asked contributes significantly to this problem.

This course takes you through the more advanced principles of questionnaire design and how to maximise the impact, engagement and usefulness of questionnaires. We’ll look at some of the many issues we encounter and find ways in which we can edge a little closer to measuring reality.

Learning outcomes:

• Identify and deal with social desirability bias – people telling you what they think you want to hear
• Reliability of recall – improving the accuracy of what participants tell you
• Why different data collection modes give different responses, and how to deal with the differences
• The advantages and disadvantages of different scale types
• How graphics can change what you are measuring
• Using indirect and projective questions to get closer to the truth
• Tools to keep participants engaged and improve the quality of the data
• Why translations mean you may not be measuring what you think you are
• How cultural response bias can make comparing responses between countries very difficult

Who will benefit
Researchers who have mastered the main techniques of questionnaire writing but find that the more they know, the more that reliability of responses becomes an issue.

Testimonials

“Exactly what I needed to learn.”

James Aspinall, TRP Research Ltd
28 September 2016

“Traditional, classroom theory based learning.”

Chris Rainsford, BMG Research
28 September 2016

“Overview of issues in questionnaire design with advice on solutions.”

Kate Roche, Datamoniter
22 April 2016

“Getting the best data from questionnaires.”

Nick Weston, Rainmakers CSI Ltd
22 April 2016