This event has taken place
Online
Virtual training course
£350 + VAT
£525 + VAT
£375 + VAT
1 CPS Voucher
Understand how to use deep cultural insight to unlock powerful strategic solutions
Semiotics is renowned as a method of qualitative analysis and creative projection which helps consumer insight and branding people escape from a cage of conventional thinking: numbers-driven, linear, literal-minded, and supposedly rational. This Advanced Semiotics course is for people who are already aware of the basics of the semiotic approach to culture and communications and who wish to explore higher level and more emergent tools and applications.
The Masterclass is planned to change with each iteration – presenting a range of advanced perspectives leading methodological development while engaging with how cultural change is currently impacting most dramatically on brands and organisations. New masters, new topics, new interactive opportunities to understand, articulate and transform brand thinking and communication. We select a new, salient cultural theme for each Masterclass - past themes have included Rebellion, Community and Nature. We look particularly at how the Residual / Dominant / Emergent Code Trajectory and Mapping can be used to track change and identify opportunities available to brands and businesses.
The experience of the day will be grounded on practical application of the tools and perspectives explored to one subject of strong topical relevance for brands, working within a matrix of recurring activities.
Learning outcomes
Who will benefit
Marketing, insight and design specialists with a grounding in the basics of the semiotic approach; advertising and design agency planners; brand strategists and semiotic practitioners looking for new insight ideas, inspirations, and higher level tools and applications.
Those that already have a grounding in the basics
Meg Palmer - Verce, July 2022
Mat Riches - ITV, November 2021
Yannie Fu, Clear Aisa
This event has taken place
Online
Virtual training course
£350 + VAT
£525 + VAT
£375 + VAT
1 CPS Voucher
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